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Consumer Studies

Consumer Studies

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Consumer Studies


Ewha-Posco Building Room #106






Consumption has come to the forefront as the most global and substantial activity of people in the contemporary society. Related to this is the market, that medium of the economy through which most consumption activity is realized. And the consumption and market are cultural constructions. The Department of Consumer Studies deals with these three issues, that is, consumption, market, and culture. The program is designed to prepare students as consumer professionals by combining knowledge about consumption, market, and culture.



The Home Economics major was established for the first time in Korea


It had expanded to the College of Home Economics, and the Department of Home Management was separated from other majors


The Department changed its name to the Dept. of Consumer Studies and Human Development


The Dept. of Consumer Studies and Human Development changed its name to the Dept. of Consumer Studies, and moved to the College of Social Sciences

The Aim of Education

The Department of Consumer Studies has a goal of preparing consumer professionals. In order to train consumer professionals, it aims :

  • to acquire theory and practice which are basic for analyzing consumer culture and consumption phenomena
  • to develop practical abilities as consumer professionals by enabling students to experience the market environment
  • to develop research abilities by learning the logics and methods of research methodologies
  • to develop leadership and consciousness to contribute for establishing sound consumer culture
Careers and Graduate School Destination
  • consumer analysts or marketers in the field of business such as family-related industry, kids and youth marketing, marriage industry, elder friendly business
  • consumer related departments such as corporate planning, advertising, marketing and consumer affairs (or CRM) in corporate sector
  • consumer professionals in media such as newspapers and broadcasting companies trend setter or trend spotter
  • consumer market researcher in the various research institutions
  • consumer activists in the consumer-related NGOs
  • consumer affairs departments in the Government sector