EMAP X Frieze Film 2024, Adding Color to the Campus Nights
- 작성처
- Date2024.09.09
- 58127
The College of Art & Design held the Ewha Media Art Presentation (EMAP), an international media art festival, from September 2 (Mon.) to September 6 (Fri.). Launched in 2001, EMAP has cemented its place as a global art festival for introducing leading media artworks at home and abroad. This year, it presented a visual artwork project titled “EMAP X Frieze Film 2024” in partnership with Frieze Seoul, which is frequently cited as one of the world’s top-two art fairs.
The EMAP X Frieze Film 2024 event was overseen by Frances Morris CBE, a distinguished visiting professor under Ewha Frontier 10-10, a project conducted by Ewha to create world-class research accomplishments. At the event, Joowon Park, a former curator at the National Museum of Modern and Contemporary Art, Korea, and Valentine Umansky, a curator at Tate Modern, showcased the media works of 37 international artists through joint planning.
More than 300 key figures in cultural circles attended the opening ceremony held at the ECC at 7 p.m. on September 2 (Mon.). Attendees included President Eun Mee Kim, Distinguished Visiting Professor Frances Morris, faculty members and students at the College of Art & Design, including Dean Gyoung-Sil Choi of the College of Art & Design and EMAP Executive Commissioner Airan Kang, and organizers of Frieze.
President Eun Mee Kim introduced the event by remarking, “In its history of two decades, EMAP has showcased media arts in various formats including video installations, interactive art, and performances, focusing the limelight on rising women media artists at home and abroad, and has served to foster creativity and international competitiveness among Ewha students,” and further noted, “I appreciate Frieze Seoul for choosing Ewha Womans University, a world-class academic institution for women, to be a partner of Frieze Film, which began in 2022 with the goal of supporting the non-profit art ecosystem of Korea, and it is my hope that the cooperation and growth between the two institutions will continue into the future.”
This year’s EMAP focused on the exponential rise of digital technologies in rendering the intrinsic ties between humanity and the natural world faded and distant, while fundamentally reconfiguring the space and boundaries between humans and nonhumans. Against this backdrop, EMAP showcased media artworks based on the concept of time by 35 global artists in eight chapters under the theme of “All that Weaves the Universe: A Question of Quantum Entanglements.”
The outdoor exhibition held on campus, including the ECC, consisted of screens installed to showcase the themes “A Question of Quantum Entanglements,” “Longing & Belonging,” “On Time, Data, and Speed. Visions of Postmodernity and Accelerationism,” “Making Kin with the Living,” “Of Soil, Stones, Steel and Souls,” “A Line Seeking to Meet Itself,” “Deep Time,” and “Ewha Highlights: Unveiling Human Experience in a Digital Age.” EMAP X Frieze Film 2024 presented a unique experience with large-scale screens and video works from 6 p.m. to 10 p.m., in addition to works by students and graduates of the College of Art & Design of Ewha that were exhibited in the Ewha Art Center and across the campus.