Seung-Chul Yoo Professor
Division of Communication & Media/Graduate Program in Children and Media/HOKMA College of General Education/Posthuman Studies
Seung (Seung-Chul) Yoo is an Associate Professor of [Strategic Communication] in the School of Communication & Media at Ewha Womans University. Dr. Yoo is teaching courses in digital/interactive Advertising/PR. Dr. Yoo is an expert on new media advertising and a consultant on digital media technologies and interactive marketing. In his many years as an advertising professional, he worked as a sales promotion media planner at Cheil Worldwide (In-House Agency of Samsung Group) and a senior account manager at W Brand Connection. Also, he worked as an Assistant Professor of Digital Advertising for Loyola University Chicago for three years.
- Division Chair, Division of Communication and Media
- Ewha-POSCO Building (Social Sciences) #301
- 02-3277-2240
- Office hours
- 월/금요일 1시-3시
- Research Interests
- Digital/Interactive Advertising, Advertising Technology, Brand Communication, Consumer Psychology/Behavior, Place Communication/Marketing
Research Record
- Meet the virtual jeju dol harubang—The mixed VR/Ar application for cultural immersion in Korea’s main heritage ISPRS International Journal of Geo-Information, 2020, v.9 no.6, 367
- Novel Image Processing Method for Detecting Strep Throat (Streptococcal Pharyngitis) Using Smartphone SENSORS, 2019, v.19 no.15, 3307
- Nonprofit fundraising with virtual reality NONPROFIT MANAGEMENT & LEADERSHIP, 2018, v.29 no.1, 11-27
- Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors COMPUTERS IN HUMAN BEHAVIOR, 2015, v.48, 62-71
- [학술지논문] 제주도 증강현실 광고 마케팅 효과와 한류관여도 The International Journal of Advanced Culture Technology, 2020, v.8 no.2 , 116-128
- [학술지논문] 가상현실기술을 활용한 비영리 모금연구 NONPROFIT MANAGEMENT & LEADERSHIP, 2018, v.29 no.1 , 11-27
- Understanding Chinese Tourists' Intention to Visit Eco-friendly Pop-Up Stores : Roles of Perceived Values, Eco-consciousness, and FOMO OOH광고학연구, 2025, v.22 no.1, 59-95
- Virtual Culinary Influence: Investigating the Impact of Food Vlogs on Viewer Attitudes and Restaurant Visit Intentions Information (Switzerland), 2025, v.16 no.1, 44
- Emoji advertising in social media and its effects on consumer behavior: Assessing purchase intentions and brand metaphorical warmth The International Journal of Advanced Smart Convergence, 2024, v.13 no.1, 129-139
- Finding tourism niche on image-based social media: Integrating computational methods Journal of Vacation Marketing, 2024, v.30 no.4, 874-889
- Harnessing Mobile Technology for Retail Advancement : A Scientific Exploration Gumaetan Traditional Market in Suwon City OOH광고학연구, 2024, v.21 no.1, 31-51
- Influencer Attachment and Consumer Response to Product Links in Native Video Ads: An Empirical Study on Bilibili's Platform The International Journal of Advanced Smart Convergence, 2024, v.13 no.1, 140-151
- Investigating Continuous Usage Intention of Xiaohongshu Live Commerce for Health Functional Products: An Integration of ECM and TTF Theories The International Journal of Advanced Smart Convergence, 2024, v.13 no.3, 287-299
- Navigating Green Consumer Behavior: Tesla vs. Xiaomi in Shaping Electric Vehicle Adoption through Brand Personality in China's Sustainable Market The International Journal of Advanced Smart Convergence, 2024, v.13 no.4, 280-293
- Revolutionizing Elderly Care in Korea: A Deep Dive into the 'Nomad Silver' Generation's Hospital Needs The International Journal of Advanced Smart Convergence, 2024, v.13 no.1, 122-128
- The impact of Fashion Brand Collaborations in Sandbox Games on Purchase Intention: The Role of Brand Coolness and Self-Avatar Identification The International Journal of Advanced Smart Convergence, 2024, v.13 no.3, 214-226
- 국내 OTT 시청 및 광고 데이터의 신뢰성 확보를 위한 탐색적 연구: 전문가 심층 인터뷰를 중심으로 방송통신연구, 2024, v.0 no.125, 43-73
- 디지털 전환기 기금조성용 옥외광고의 당면과제와 성장전략에 관한 연구: 광고 전문가 대상 심층면접 및 IPA 활용 소집단 설문조사를 중심으로 광고연구, 2024, v.0 no.143, 5-28
- 디지털 전환기의 옥외광고 산업과 ESG : 옥외광고 실무자를 대상으로 한 AHP 조사를 중심으로 OOH광고학연구, 2024, v.21 no.4, 5-25
- 디지털 플랫폼의 다크패턴과 관련한 법적 검토 및 향후 정책방향에 대한 연구: 소비자 다크패턴 피해 유형 분석과 해외 입법례 비교를 중심으로1) 미디어 경제와 문화, 2024, v.22 no.2, 109-143
- Augmented reality and nonprofit marketing during the COVID-19 pandemic: AR factors that influence community participation and willingness to contribute to causes Nonprofit Management and Leadership, 2023, v.34 no.1, 81-106
- Enhancing the Reliability of OTT Viewing Data in the Golden Age of Streaming: A Small Sample AHP Analysis and In-Depth Interview The International Journal of Advanced Smart Convergence, 2023, v.12 no.1, 140-148
- Exploring the Challenges and Strategies for Combating Advertising Fraud and Preserving Brand Reputation in the Korean Advertising Landscape The International Journal of Advanced Culture Technology, 2023, v.11 no.1, 306-311
- Generative AI and its Implications for Modern Marketing: Analyzing Potential Challenges and Opportunities The International Journal of Advanced Smart Convergence, 2023, v.12 no.3, 175-185
- Revising the Korean Newspaper Advertising Code of Ethics: An Empirical Investigation Leveraging Expert Interviews and Analytic Hierarchy Process (AHP) Surveys The International Journal of Internet, Broadcasting and Communication, 2023, v.15 no.3, 135-148
- Unveiling Augmented Reality Applications: Exploring Influential Factors Through Comprehensive Review SN Computer Science, 2023, v.4 no.5, 694
- 광고산업의 혁신성장을 위해 ‘무엇을’ 해야 하나? 토픽모델링을 활용한 광고산업의 국정과제 추진방안 미디어 경제와 문화, 2023, v.21 no.3, 7-49
- 성형광고의 매체별 메시지 전략 분석을 통한 국내 성형광고의 문제점 및 향후 개선 방향에 관한 연구: 지하철 광고 및 병원 홈페이지 내용분석을 중심으로 의료경영학연구, 2023, v.17 no.1, 1-13
- 한국 교육 관광지 이미지가 관광객의 구전의도에 미치는 영향: 중국 관광객의 과시적 자기표현과 자아이미지 일치성의 조절효과를 중심으로 문화기술의 융합, 2023, v.9 no.4, 283-290
- Digital Outdoor Advertising Tecoration for the Metaverse Smart City The International Journal of Advanced Culture Technology, 2022, v.10 no.1, 196-203
- 미디어⋅광고 데이터 신뢰성 제고를 위한 국내 전담기관 설립 추진에 관한 연구: 이해관계자 심층면접 및 AHP와 IPA를 활용한 설문조사를 중심으로 미디어 경제와 문화, 2022, v.20 no.2, 121-159
- 소비자의 스마트병원 헬스케어 서비스 수용의도에 대한 연구: 중국 소비자를 중심으로 의료경영학연구, 2022, v.16 no.1, 49-61
- 술방은 주류광고의 새로운 정착지인가? 술방 시청동기와 진정성 인식이 주류제품 광고효과에 미치는 영향에 관한 연구 미디어 경제와 문화, 2022, v.20 no.2, 43-91
- 4차 산업혁명 시대 - 기금조성용 옥외광고의 지속가능한 성장전략에 관한 연구: 디지털 전환 및 세로형 크리에이티브 도입을 중심으로 OOH광고학연구, 2021, v.18 no.4, 59-83
- Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices The International Journal of Advanced Culture Technology, 2021, v.9 no.1, 64-69
- The Transformation of the Advertising Industry in the ‘Un-tact’ Digital Technology Era The International Journal of Internet, Broadcasting and Communication, 2021, v.13 no.2, 267-275
- The intervention effect of a nursing-media studies convergence problem-based learning (PBL) program to improve nurses' public image: Changed perceptions of program participants and students attended a PBL presentation Journal of Korean Academic Society of Nursing Education, 2021, v.27 no.1, 59-67
- 밀키트 선택속성이 소비자 만족, 구매의도 및 추천의도에 미치는 영향 광고PR실학연구, 2021, v.14 no.3, 124-154
- 왜 그들은 ‘술방’을 보는가?: 소셜미디어 음주 일인방송 시청동기와 콘텐츠 태도에 대한 탐색적 연구 사회과학연구, 2021, v.60 no.2, 407-454
- 인공지능 의료 챗봇 상담의 서비스 가치가 이용의도에 미치는 영향: 산부인과 챗봇 상담 이용목적에 따른 차이를 중심으로 의료경영학연구, 2021, v.15 no.3, 41-59
- A Study on the Advertising Strategy Using 'Shin Hallyu' Cultural Content for Marketing Korean Small and Medium-Sized Enterprise Products Targeting Chinese Consumers The International Journal of Advanced Smart Convergence, 2020, v.9 no.3, 105-117
- A Study on the Future Direction of the Digital Signage Industry in Korea: A Big Data Network Analysis from 2008 to 2019 The International Journal of Advanced Culture Technology, 2020, v.8 no.1, 120-127
- Exploring the power of multimodal features for predicting the popularity of social media image in a tourist destination Multimodal Technologies and Interaction, 2020, v.4 no.3, 1-23
- K팝 팬십이 서울시 광고태도와 방문의도에 미치는 영향: 중국 방탄소년단 팬의 광고 이미지 일치성 인식을 중심으로 영상문화콘텐츠연구, 2020, no.21, 379-420
- PalmitoAR: The Last Battle of the US Civil War Reenacted Using Augmented Reality ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION, 2020, v.9 no.2, 75
- The Effectiveness of Jeju Island Mixed Reality Tourism Application: Focusing on the Moderating Role of Users' K-Culture Involvement The International Journal of Advanced Culture Technology, 2020, v.8 no.2, 116-128
- VR 360 공간문화콘텐츠를 활용한 관광지 마케팅 효과: 콘텐츠 포맷 및 소재, 시청자 신기성 추구 욕구와 시청만족도를 중심으로 사회과학연구, 2020, v.59 no.1, 731-761
- 공간문화콘텐츠 창제작 프로젝트 기반 수업 :신촌 도시재생 커뮤니케이션 캠페인 PBL 효과분석을 중심으로 문화기술의 융합, 2020, v.6 no.2, 207-215
- 국내 디지털 사이니지 광고PR 산업의 성장 전략 연구 광고PR 전문가 대상의 FGI, MDS 및 IPA 매트릭스 분석을 중심으로 홍보학연구, 2020, v.24 no.5, 1-29
- 국내 스마트사이니지 기업의 해외 전략시장 진출을 위한 정부 지원정책 방향 도출에 관한 연구 : 중국, 태국, 베트남 진출전략을 중심으로 OOH광고학연구, 2020, v.17 no.4, 51-76
- AR 가상피팅 디지털사이니지가 쇼퍼에게 미치는 영향: 여성복 패션 매장에서 VMD 연출 기법과 제품 유형에 따른 광고 효과를 중심으로 한국광고홍보학보, 2019, v.21 no.4, 135-167
- Building an understanding of major advertising strategies for location-based digital signage: A study of Korean marketing practitioners'practice Test Engineering and Management, 2019, v.81 no.11-12, 2522-2533
- The Season to Help: The Effect of Seasonal Mood and Gain Versus Loss Advertising Message Framing on Intention to Help Charity The International Journal of Advanced Smart Convergence, 2019, v.8 no.3, 102-114
- 공간문화콘텐츠 비즈니스의 핵심 성공조건에 관한 연구 : ID3 알고리즘 기반의 귀납적 추론을 활용한 비즈니스 사례분석을 중심으로 미디어 경제와 문화, 2019, v.17 no.2, 81-116
- 국내 청년 스타트업 육성을 위한 대학의 광고PR교육 어떻게 할 것인가? : 산ᐨ관ᐨ학 스타트업 전문가를 대상으로한 AHP분석과 심층면접을 통한 광고PR 대학교과과정 개발에 관한 연구 광고PR실학연구, 2019, v.12 no.2, 59-85
- 이미지 기반 소셜 미디어에서브랜디드 콘텐츠의 전략적 모호성광고 효과에 관한 연구: 해시태그 유무에 따른 효과, 개념 유창성의 매개효과, 제품 유형 및 포스팅 주체에 따른 조절효과를 중심으로 광고연구, 2019, no.120, 5-48
- 디지털 사이니지 미디어 크리에이티브: 매체 유형화와 광고 크리에이티브 전략 광고학연구, 2018, v.29 no.6, 81~108
- 안면 인식 디지털 사이니지의광고 매체로서 활용을 위한 제도적 고찰 및향후 정책 과제 제안소비자 개인정보 보호와 산업 진흥 방안을 중심으로 한국광고홍보학보, 2018, v.20 no.4, 180~230
- Designing Health Games for Anti-Smoking Advertising Targeting College Students: The Impact of Message Types and Voice-Over INTERNATIONAL JOURNAL OF CONTENTS, 2017, v.13 no.3, 17~24
- 광고 콘텐츠의 창의성이 인지종결 지연욕구와 광고태도에 미치는 영향 - 비유창성의 매개효과를 중심으로 한국콘텐츠학회 논문지, 2017, v.17 no.12, 339~356
- 디지털 미디어 환경에서 옥외 광고의 새로운 정의와 범위에 대한 연구: 광고학과 법학적 관점의 종합 광고연구, 2017, v.1 no.112, 199~237
- Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games Journal of Marketing Communications, 2016 , 1-18
- Sadvertising in Thailand: A study on the characteristics and values shown in sad viral video ads 글로벌문화콘텐츠, 2016, no.25, 99
- 도로변 디지털 빌보드 매체의 국내도입에 대한 탐색적 연구광고 전문가들의 관점을 중심으로 한국광고홍보학보, 2016, v.18 no.4, 284~322
- 한국 디지털 사이니지 연구의 어제와 오늘: 연구 추세와 미래 연구 제안 한국콘텐츠학회 논문지, 2016, v.16 no.10, 745~757
- Effects of violent television programmes on advertising effectiveness among young children Findings from a field experiment of kindergarten samples in South Korea INTERNATIONAL JOURNAL OF ADVERTISING, 2014, v.33 no.3, 557-578
- Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2014, v.42 no.5, 528-544
- Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store PRESENCE-TELEOPERATORS AND VIRTUAL ENVIRONMENTS, 2014, v.23 no.1, 18-32
- [학술지논문] Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2025, v.20 no.1 , 44-44
- [학술지논문] 팝업스토어 OOH광고학연구, 2025, v.22 no.1 , 59-95
- [학술지논문] 푸드블로그의 마케팅 효과 Information (Switzerland), 2025, v.16 no.1 , 44-44
- [학술지논문] Emoji advertising in social media and its effects The International Journal of Advanced Smart Convergence, 2024, v.13 no.1 , 129-139
- [학술지논문] Finding tourism niche on image-based social media: Integrating computational methods JOURNAL OF VACATION MARKETING, 2024, v.30 no.4 , 874-889
- [학술지논문] 이미지 분석을 통한 관광 마케팅 JOURNAL OF VACATION MARKETING, 2024, v.1 no.1 , 1-1
- [학술지논문] Flower of Capitalism: South Korean Advertising at a Crossroads INTERNATIONAL JOURNAL OF ASIAN STUDIES, 2024, v.21 no.2 , 407-410
- [학술지논문] 모바일 광고 기술을 통한 전통시장 마케팅 : 수원 시구매탄 시장 사례를 중심으로 OOH광고학연구, 2024, v.21 no.1 , 31-51
- [학술지논문] Influencer Attachment and Consumer Response to Product Links in Native Video Ads The International Journal of Advanced Smart Convergence, 2024, v.13 no.1 , 140-151
- [학술지논문] 샤오홍슈 건기식 구매 The International Journal of Advanced Smart Convergence, 2024, v.13 no.3 , 287-299
- [학술지논문] 테슬라 대 샤오미 The International Journal of Advanced Smart Convergence, 2024, v.13 no.4 , 280-293
- [학술지논문] Posing on the Korean War border: selfie representations of the tourist experience at a dark heritage site Journal of Heritage Tourism, 2024, v.1 no.1 , 1-20
- [학술지논문] Revolutionizing Elderly Care in Korea: A Deep Dive into the 'Nomad Silver' Generation's Hospital Needs The International Journal of Advanced Smart Convergence, 2024, v.13 no.1 , 122-128
- [학술지논문] 브랜드콜라보레이션 The International Journal of Advanced Smart Convergence, 2024, v.13 no.3 , 214-226
- [학술지논문] 디지털 옥외광고와 도시 관광 증진 International Journal of Tourism Cities, 2024, v.1 no.1 , 1-1
- [학술지논문] Assessing the Authenticity and Verification of OTT Media-Advertising Data : Insights from Expert Interviews 방송통신연구, 2024, v.1 no.125 , 43-73
- [학술지논문] Challenges and Strategies of Outdoor Advertising for Fund-raising in the Era of Digital Transformation 광고연구, 2024, v.1 no.143 , 5-28
- [학술지논문] outdoor advertising OOH광고학연구, 2024, v.21 no.4 , 5-25
- [학술지논문] dark pattern 미디어 경제와 문화, 2024, v.22 no.2 , 109-143
- [학술지논문] A Study on Urban Regeneration through Revitalization of Historical and Cultural Contents: Focusing on social big data analysis and expert interviews 글로벌문화콘텐츠, 2024, v.1 no.59 , 53-74
- [학술지논문] Augmented reality and nonprofit marketing during the COVID-19 pandemic: AR factors that influence community participation and willingness to contribute to causes NONPROFIT MANAGEMENT & LEADERSHIP, 2023, v.34 no.1 , 81-106
- [학술지논문] OTT 미디어-광고 데이터 인/검증 The International Journal of Advanced Smart Convergence, 2023, v.12 no.1 , 140-148
- [학술지논문] 여성 기업가 정신 제고를 위한 PBL 학습 Journal of Entrepreneurship, Management and Innovation, 2023, v.19 no.3 , 229-260
- [학술지논문] 광고사기에 대한 정책방향 The International Journal of Advanced Culture Technology, 2023, v.11 no.1 , 306-311
- [학술지논문] 생성형 인공지능 마케팅 The International Journal of Advanced Smart Convergence, 2023, v.12 no.3 , 175-185
- [학술지논문] 신문광고윤리강령 The International Journal of Internet, Broadcasting and Communication, 2023, v.15 no.3 , 135-148
- [학술지논문] 증강현실 핵심요인 연구 SN Computer Science, 2023, v.4 no.5 , 0-0
- [학술지논문] What Should Be Done for the Innovative Growth of the Advertising Industry? : Ad Industry Policy Recommendations through Topic Modeling for Innovative Growth 미디어 경제와 문화, 2023, v.21 no.3 , 7-49
- [학술지논문] plastic surgery ads 의료경영학연구, 2023, v.17 no.1 , 1-13
- [학술지논문] A Study on the Effect of the Image of Korean Educational Tourism on Online Word-of-mouth Intention : Focusing on the Moderation Effect of Chinese Tourists' Conspicuous Self-presentation and Self-Image Consistency 문화기술의 융합, 2023, v.9 no.4 , 283-290
- [학술지논문] Digital Outdoor Advertising Tecoration for the Metaverse Smart City The International Journal of Advanced Culture Technology, 2022, v.10 no.1 , 196-203
- [학술지논문] 메타버스 미디어 공간으로서 스마트시티 그리고 디지털 사이니지 테코레이션 방송과 미디어 , 2022, v.24 no.4 , 79-90
- [학술지논문] A Study to Develop the Establishment of a Domestic Specialized Institution to Enhance the Reliability of Media-Advertising Data: Using In-depth Stakeholder Interviews and Surveys Utilizing AHP and IPA 미디어 경제와 문화, 2022, v.20 no.2 , 121-159
- [학술지논문] Factors Influencing the Adoption of Smart Hospital Healthcare Services: An Online Survey of Chinese Consumers 의료경영학연구, 2022, v.16 no.1 , 49-61
- [학술지논문] sulbang media 미디어 경제와 문화, 2022, v.20 no.2 , 43-91
- [학술지논문] outdoor billboard OOH광고학연구, 2021, v.18 no.4 , 59-83
- [학술지논문] 브랜드 액티비즘 The International Journal of Advanced Culture Technology, 2021, v.9 no.1 , 64-69
- [학술지논문] 광고 대행사의 진화 The International Journal of Internet, Broadcasting and Communication, 2021, v.13 no.2 , 267-275
- [학술지논문] The intervention effect of a nursing-media studies convergence problem-based learning (PBL) program to improve nurses' public image: Changed perceptions of program participants and students attended a PBL presentation 한국간호교육학회지, 2021, v.27 no.1 , 59-67
- [학술지논문] “Tecoration” Using Digital Outdoor Advertising: A Case Study of the Three Leading Global Smart Cities Review of International Geographical Education Online, 2021, v.11 no.8 , 1-13
- [학술지논문] 드라마 PPL을 통한 장소성 형성에 대한 연구 : 뉴스기사 내용분석을 중심으로 Entertainment Review, 2021, v.6 no.1 , 61-74
- [학술지논문] 밀키트 선택속성이 소비자 만족, 구매의도 및 추천의도에 미치는 영향 광고PR실학연구, 2021, v.14 no.3 , 124-154
- [학술지논문] Why do People Watch ‘Sulbang’?: An Exploratory Study of Social Media Sulbang Watching Motivation and Content Attitude 사회과학연구, 2021, v.60 no.2 , 407-454
- [학술지논문] 인공지능 의료 챗봇 상담의 서비스 가치가 이용의도에 미치는 영향: 산부인과 챗봇 상담 이용목적에 따른 차이를 중심으로 의료경영학연구, 2021, v.15 no.3 , 41-59
- [학술지논문] 신한류 콘텐츠를 활용한 중국 소비자 대상 광고 전략 The International Journal of Advanced Smart Convergence, 2020, v.9 no.3 , 105-117
- [학술지논문] 디지털사이니지 미래 발전 방향에 대한 연구 The International Journal of Advanced Culture Technology, 2020, v.8 no.1 , 120-127
- [학술지논문] Exploring the power of multimodal features for predicting the popularity of social media image in a tourist destination Multimodal Technologies and Interaction, 2020, v.4 no.3 , 1-23
- [학술지논문] A Study on the Influence of Fanship on Advertising Attitude and Intention to Visit Seoul: Focusing on Chinese BTS Fan’s Self-Image Congruity 영상문화콘텐츠연구, 2020, v.1 no.21 , 379-420
- [학술지논문] 증강현실 활용 가상 제주 관광 ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION, 2020, v.9 no.6 , 367-367
- [학술지논문] 말미토 증강현실 - 증강현실 활용 역사재현 ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION, 2020, v.9 no.2 , 75-75
- [학술지논문] Tourism Marketing using VR 360 Advertising: Focusing on Content Format and Type, Novelty-Seeking Tendency, and Viewing Satisfaction 사회과학연구, 2020, v.59 no.1 , 731-761
- [학술지논문] Project Based Learning for University-Led Urban Regeneration: A Case Study on the Strategic Communication Campaign Class for the Sinchon Regeneration Project 문화기술의 융합, 2020, v.6 no.2 , 207-215
- [학술지논문] A Study on the Future Growth Strategies for Digital Signage Advertising/PR in Korea MDS and IPA Matrix Analysis Approach 홍보학연구, 2020, v.24 no.5 , 1-29
- [학술지논문] A study on the extraction of necessary government support policy to establish of a strategy for overseas expansion of Korean smart signage companies : Focusing on China, Thailand and Vietnam strategic countries OOH광고학연구, 2020, v.17 no.4 , 51-76
- [학술지논문] The Effects of In-store Augmented Reality Virtual Fitting Digital Signage on Shoppers : Focusing on VMD Production Components and Types of Advertised Product 한국광고홍보학보, 2019, v.21 no.4 , 135-167
- [학술지논문] Building an Understanding of Major Advertising Strategies for Location-Based Digital Signage: A Study of Korean Marketing Practitioners’ Practice Test Engineering and Management, 2019, v.81 no.19 , 2522-2533
- [학술지논문] Novel Image Processing Method for Detecting Strep Throat (Streptococcal Pharyngitis) Using Smartphone SENSORS, 2019, v.19 no.15 , 3307-3307
- [학술지논문] 계절에 따른 기부 연구 The International Journal of Advanced Smart Convergence, 2019, v.8 no.3 , 102-114
- [학술지논문] A Study on the Success Conditions of Location-basedCultural Contents Business 미디어 경제와 문화, 2019, v.17 no.2 , 81-116
- [학술지논문] Research on the Development of the University’s Advertising/PR Curriculum for Sustainable Management of Youth Start-Ups 광고PR실학연구, 2019, v.12 no.2 , 59-85
- [학술지논문] Visual Image-based Social Media 광고연구, 2019, v.0 no.120 , 5-48
- [학술지논문] 디지털 사이니지 미디어 크리에이티브: 매체 유형화와 광고 크리에이티브 전략 광고학연구, 2018, v.29 no.6 , 81-108
- [학술지논문] Systematization and Proposal of Future Policy Tasks for the Proper Use of Facial Recognition Digital Signage Focused on Consumer Privacy and Industry Promotion 한국광고홍보학보, 2018, v.20 no.4 , 180-230
- [학술지논문] Designing Health Games for Anti-Smoking Advertising Targeting College Students: The Impact of Message Types and Voice-Over INTERNATIONAL JOURNAL OF CONTENTS, 2017, v.13 no.3 , 17-24
- [학술지논문] The Effect of Advertising Content Creativity on Desire to Postpone Cognitive Closure and Ad Attitude - Focusing on the Mediating Effect of Disfluency 한국콘텐츠학회 논문지, 2017, v.17 no.12 , 339-356
- [학술지논문] 디지털 미디어 환경에서 옥외 광고의 새로운 정의와 범위에 대한 연구: 광고학과 법학적 관점의 종합 광고연구, 2017, v.1 no.112 , 199-237
- [학술지논문] Sadvertising in Thailand: A study on the characteristics and values shown in sad viral video ads 글로벌문화콘텐츠, 2016, v.1 no.25 , 99-120
- [학술지논문] Research on the Application of Roadside Digital Billboard Media in South Korea Focused on the Perspective of the Advertising Experts 한국광고홍보학보, 2016, v.18 no.4 , 284-322
- [학술지논문] The State and Trend of Digital Signage Research in Korea 한국콘텐츠학회 논문지, 2016, v.16 no.10 , 745-757
- [학술지논문] An Exploratory Study of Successful Advertising Internships: A Survey Based on Paired Data of Interns and Employers Journal of Advertising Education, 2015, v.19 no.1 , 5-16
- [학술지논문] Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors COMPUTERS IN HUMAN BEHAVIOR, 2015, v.48 no.1 , 62-71
- [학술지논문] Effects of violent television programmes on advertising effectiveness among young children Findings from a field experiment of kindergarten samples in South Korea INTERNATIONAL JOURNAL OF ADVERTISING, 2014, v.33 no.3 , 557-578
- [학술지논문] Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2014, v.42 no.5 , 528-544
- [학술지논문] Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store PRESENCE-TELEOPERATORS AND VIRTUAL ENVIRONMENTS, 2014, v.23 no.1 , 18-32
- [학술지논문] Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, 2011, v.14 no.7-8 , 439-446
- [학술지논문] In-Store Video Advertising Effectiveness Three New Studies Provide In-Market Field Data JOURNAL OF ADVERTISING RESEARCH, 2010, v.50 no.4 , 386-402
- [저역서] insight 행복한북클럽, 2024, 568
- [저역서] ai ethics and advertising 학지사, 2023, 384
- [저역서] K-Advertising - The History, Culture and Trends of Advertising in Korea 오색필통, 2022, 234
- [저역서] digital advertising literacy 서울경제경영, 2022, 313
- [저역서] medical communication 학지사, 2022, 600
- [저역서] NEXT 10 학지사, 2021, 256
- [저역서] Advertising in the Digital Age 학지사, 2021, 537
- [저역서] 미래병원 병원 브랜딩 그리고 커뮤니케이션 학지사, 2021, 415
- [저역서] 언택트 시대의 광고 크리에이티브 학지사, 2021, 312
- [저역서] tecoration 학지사, 2021, 360
- [저역서] Brand Story that Works: Creating Branded Stories in the Era of Social Content Amelia Bella Publishing, 2020, 305
- [저역서] Branded Stories for Content Marketing 퍼플[교보문고], 2020, 216
- [저역서] advertising media 학지사, 2020, 328
- [저역서] 한 권으로 끝내는 온라인 교육 콘텐츠 제작 교육자를 위한 수업 영상 촬영·편집·활용 핸드북 이화여자대학교출판문화원 , 2020, 264
- [저역서] advertising and PR 서울경제경영, 2019, 246
- [저역서] Native Advertising 커뮤니케이션북스, 2016, 94
- [저역서] Digital Signage 커뮤니케이션북스, 2016, 99
- [학술발표] ESG OOH 한국광고홍보학회 봄철정기학술대회, 대한민국, 경주, 2024-05-24 한국광고홍보학회, 2024, 35-40
- [학술발표] Dark Pattern 한국광고홍보학회 봄철학술대회, 대한민국, 경주, 2024-05-24 한국광고홍보학회 , 2024, 185-188
- [학술발표] Food Brand 대한지역사회 영양학회 추계 학술대회 , 대한민국, 전주, 2024-10-31 대한지역사회 영양학회, 2024, 24-24
- [학술발표] Communication Media 한국광고홍보학회 봄철 정기학술대회, 대한민국, 경주, 2024-05-24 한국광고홍보학회 , 2024, 66-70
- [학술발표] Civil War Battlefield Experience: Historical event simulation using Augmented Reality Technology 2019 IEEE International Conference on Artificial Intelligence and Virtual Reality (AIVR), 미국, San Diego, 2019-12-11 2019 IEEE International Conference on Artificial Intelligence and Virtual Reality (AIVR), 2019, 294-297
Courses
-
2025-1st
-
Exploring the Social Sciences
- Subject No 11304Class No 01
- 1Year ( 3Credit , 3Hour) Fri 3~4 (POSCO363)
-
K-MOOC:Digital Marketing & Social Media Brand Content Strategy 강의 계획서 상세보기
- Subject No 11444Class No 01
- Year ( 3Credit , 3Hour)
-
K-MOOC:K-Food Brand Storytelling in the Age of FoodTech 강의 계획서 상세보기
- Subject No 11460Class No 01
- Year ( 2Credit , 2Hour)
-
Seminar on the Psychology of Advertising
- Subject No G13808Class No 01
- Year ( 3Credit , 3Hour) Fri 2~3 (POSCO358)
-
-
2024-2nd
-
K-MOOC:Digital Marketing & Social Media Brand Content Strategy 강의 계획서 상세보기
- Subject No 11444Class No 01
- Year ( 3Credit , 3Hour)
-
K-MOOC:K-Food Brand Storytelling in the Age of FoodTech
- Subject No 11460Class No 01
- Year ( 2Credit , 2Hour)
-
Communication Field Experience 1
- Subject No 37945Class No 01
- 4Year ( 1Credit
-
Communication Field Experience 2
- Subject No 37946Class No 01
- 4Year ( 2Credit
-
Media Project Self Design Ⅰ
- Subject No 38358Class No 02
- 4Year ( 3Credit
-
Media Project Self Design Ⅱ
- Subject No 38359Class No 02
- 4Year ( 3Credit
-
Advertising Planning for Startup Branding
- Subject No 39187Class No 01
- 3Year ( 3Credit , 3Hour) Tue 6~6 (POSCO451) , Thu 4~4 (POSCO451)
-
Brand Communication Seminar
- Subject No G13816Class No 01
- Year ( 3Credit , 3Hour) Fri 2~3 (POSCO-451)
- Classroom Changed
-
-
2024-1st
-
HOKMA Seminar
- Subject No 11302Class No 14
- 1Year ( 1Credit Mon 7~7 (ECC)
-
Exploring the Social Sciences 강의 계획서 상세보기
- Subject No 11304Class No 01
- 1Year ( 3Credit , 3Hour) Fri 3~4 (POSCO160)
-
K-MOOC:Digital Marketing & Social Media Brand Content Strategy
- Subject No 11444Class No 01
- Year ( 3Credit , 3Hour)
-
K-MOOC:K-Food Brand Storytelling in the Age of FoodTech
- Subject No 11460Class No 01
- Year ( 2Credit , 2Hour)
-
Theories of Mass Communication
- Subject No 20309Class No 01
- 3Year ( 3Credit , 3Hour) Tue 2~2 (POSCO) , Fri 3~3 (161)
-
Advertising Campaigns
- Subject No 35123Class No 01
- 4Year ( 3Credit , 3Hour) Mon 6~6 (POSCO367) , Wed 5~5 (POSCO367)
-
Communication and Society
- Subject No 36029Class No 01
- 1Year ( 3Credit , 3Hour) Tue 3~3 (POSCO) , Thu 2~2 (153)
- Major Requisite
-
Media Project Self Design Ⅰ
- Subject No 38358Class No 01
- 4Year ( 3Credit
-
Media Project Self Design Ⅱ
- Subject No 38359Class No 01
- 4Year ( 3Credit
-
Seminar on the Psychology of Advertising
- Subject No G13808Class No 01
- Year ( 3Credit , 3Hour) Fri 2~3 (POSCO151)
-
Digital Storytelling
- Subject No MC180Class No 01
- Year ( 3Credit , 3Hour) Wed 8~9 (POSCO-262)
-
-
2023-2nd
-
K-MOOC:Digital Marketing & Social Media Brand Content Strategy 강의 계획서 상세보기
- Subject No 11444Class No 01
- Year ( 3Credit , 3Hour)
-
Communication Field Experience 1
- Subject No 37945Class No 01
- 4Year ( 1Credit
-
Communication Field Experience 2
- Subject No 37946Class No 01
- 4Year ( 2Credit
-
Advertising Planning for Startup Branding
- Subject No 39187Class No 01
- 3Year ( 3Credit , 3Hour) Wed 6~6 (POSCO451) , Fri 4~4 (POSCO451)
-
Advertising Psychology
- Subject No MC165Class No 01
- Year ( 3Credit , 3Hour) Wed 8~9 (POSCO-262)
- Class Hour Changed
-
-
2023-1st
-
K-MOOC:Digital Marketing & Social Media Brand Content Strategy 강의 계획서 상세보기
- Subject No 11444Class No 01
- Year ( 3Credit , 3Hour)
-
Advertising Campaigns
- Subject No 35123Class No 01
- 4Year ( 3Credit , 3Hour) Wed 6~6 (POSCO260) , Fri 4~4 (POSCO260)
-
Seminar on the Psychology of Advertising 강의 계획서 상세보기
- Subject No G13808Class No 01
- Year ( 3Credit , 3Hour) Fri 2~3 (POSCO152)
-
Local Festival and Event Management
- Subject No AC139Class No 01
- Year ( 3Credit , 3Hour) Wed 8~9 (POSCO-262)
-
-
2022-2nd
-
Advertising Planning for Startup Branding
- Subject No 39187Class No 01
- 3Year ( 3Credit , 3Hour) Wed 6~6 (POSCO151) , Fri 4~4 (POSCO151)
-
Interactive Advertising Seminar 강의 계획서 상세보기
- Subject No G11585Class No 01
- Year ( 3Credit , 3Hour) Fri 2~3 (POSCO-465)
-
Seminar in Arts & Cultural Policy 강의 계획서 상세보기
- Subject No AC149Class No 01
- Year ( 3Credit , 3Hour) Wed 8~9 (POSCO-161)
-
-
2022-1st
-
First-Year Seminar
- Subject No 10848Class No 16
- 1Year ( 1Credit Tue 7~7
-
Advertising Copywriting
- Subject No 35119Class No 01
- 3Year ( 3Credit , 3Hour) Tue 3~3 (POSCO555) , Thu 2~2 (POSCO555)
-
Advertising Campaigns
- Subject No 35123Class No 01
- 4Year ( 3Credit , 3Hour) Tue 3~3 (POSCO262) , Thu 2~2 (POSCO262)
-
Seminar on the Psychology of Advertising
- Subject No G13808Class No 01
- Year ( 3Credit , 3Hour) Fri 2~3 (-)
-
Brand Communication Seminar 강의 계획서 상세보기
- Subject No MC179Class No 01
- Year ( 3Credit , 3Hour) Tue 8~9 (POSCO-355)
-
Academic Background
University of Texas at Austin Ph.D.(Advertising)
University of Texas at Austin M.A.(Advertising)
Work Experience
Loyola University Chicago 2012-08-15 ~ 2015-02-28
Division Chair, Division of Communication and Media 2023-08-01 ~ 2025-07-31