EWHA Portal

Ewha W.UEwha W.U

Open Search
Search
Open Mobile Menu

Ewha W.U

Search
nav bar
 
Ewha University
홈 바로가기

The Graduate School of Business

Jae Hyeon PAE Professor

Division of Business Administration/Department of Business Administration

배재현 프로필 사진 
Professor Jae Hyeon Pae is currently teaching in Marketing area. He received Ph.D. from Columbia University. His current research areas are marketing innovation and new product development. His research works are publishes in several SSCI journals.
Research Record
  • 모바일쿠폰에 대한 인지된 이익, 위험, 가치, 태도 및 사용태도가 지속적 사용의도에 미치는 영향 인터넷전자상거래연구, 2019, v.19 no.3, 173~199
    KCI dColl.
  • New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2018, v.35 no.6, 939-959
    SCIE SSCI Scopus dColl.
  • 종이쿠폰과 모바일쿠폰 태도 및 사용태도가 지속적 사용의도에 미치는 영향: 주관적 규범의 조절효과분석 인터넷전자상거래연구, 2018, v.18 no.6, 277~294
    KCI dColl.
  • How do value creation capabilities enhance new product creativity? International Journal of Business Innovation and Research, 2017, v.13 no.3, 288-308
    Scopus dColl.
  • Mutual benefits for buying and supplying firms: The role of technology routinisation International Journal of Business Innovation and Research, 2017, v.14 no.3, 327-344
    Scopus dColl.
  • 소비자의 기업 SNS 사용동기가 브랜드 관계에 미치는 영향: SNS 사용행태를 중심으로 경영논총, 2016, v.34 no.1, 27~51
    KCI후보 dColl.
  • How to Build a Learning Capability for Innovation? A Framework of Market-Based Learning Process 아시아마케팅저널, 2015, v.17 no.1, 27-53
    KCI dColl.
  • The Impact of the Proficiency of Knowledge on Value Creation Capabilities for B2B Firms: The Moderating Role of Market Sensing Competency 마케팅관리연구, 2015, v.20 no.1, 133-167
    KCI dColl.
  • Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? The cases of innovation providers and adopters JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2014, v.29 no.6, 514-524
    SSCI Scopus dColl.
  • The Effect of the Perceived Corporate Fit on Loyalty:The Mediating Roles of the Corporate Social Responsibility Perception Journal of Global Scholars of Marketing Science(마케팅과학연구), 2011, v.21 no.1, 32-44
    KCI dColl.
  • [학술지논문] The Impact of the Proficiency of Knowledge on Value Creation Capabilities for B2B Firms: The Moderating Role of Market Sensing Competency 마케팅관리연구, 2015, v.20 no.1 , 133-167
    KCI
  • [학술지논문] Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? The cases of innovation providers and adopters JOURNAL OF BUSINESS INDUSTRIAL MARKETING, 2014, v.29 no.6 , 514-524
    SCI
  • [학술지논문] 투자와 회수를 고려한 기업의 최적 현금 관리 산업공학(IE interfaces), 2011, v.24 no.4 , 396-407
  • [학술지논문] The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Role of the Corporate Social Responsibility Perception Journal of Global Academy of Marketing Science, 2011, v.21 no.1 , 32-44
  • [학술지논문] The role of emotion in hi-tech product adoption: The case of WCDMA in Korea International Journal of Technology Marketing, 2011, v.6 no.2 , 116-129
  • [학술지논문] Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms INDUSTRIAL MARKETING MANAGEMENT Volume: 39 Issue: 3, 2010, 473-484
    SSCI
  • [학술지논문] Commitment and Vulenability B2B Relationship Selling in the Hong Kong Institutional Insurance Service Industry Journal of Services Marketing, 2008, v.22 no.2 , 136-148
  • [학술지논문] Designing a Coordinated Setup Cost Reduction Program of a Supply Chain IJMS, 2007, v.13 no.2 , 117-139
  • [학술지논문] Utilization of new technologies: organizational adaptation to business environments JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2007, v.35 no.2 , 259-269
    SSCI
  • [학술지논문] Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers INDUSTRIAL MARKETING MANAGEMENT, 2006, v.35 , 348-358
    SSCI
  • [학술지논문] Technology advancement strategy on patronage decisions: the role of switching costs in high-technology markets OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 2006, v.34 no.1 , 19-27
    SSCI
Read More
Courses

  • 2025-1st

    • Marketing Management

      • Subject No 22240Class No 02
      • 2Year ( 3Credit , 3Hour) Mon 4~4 (SHINSEGAE204) , Thu 5~5 (SHINSEGAE204)
      • Major Requisite
        • Syllabus(File)

    • Marketing Management

      • Subject No 22240Class No 03
      • 2Year ( 3Credit , 3Hour) Mon 6~6 (SHINSEGAE204) , Wed 5~5 (SHINSEGAE204)
      • Major Requisite
        • Syllabus(File)

    • Marketing Management

      • Subject No B60006Class No 01
      • Year ( 3Credit , 3Hour) Wed 8~9 (SHINSEGAE-602)
      • Spring
        • Syllabus(File)

    • Problem formulationⅠ: Marketing

      • Subject No BD0002Class No 01
      • Year ( 1.5Credit , 1.5Hour) Sat 4~6 (SHINSEGAE-606)
      • Spring
        • Syllabus(File)

  • 2024-2nd

    • Marketing Management

      • Subject No 22240Class No 01
      • 2Year ( 3Credit , 3Hour) Mon 4~4 (SHINSEGAE204) , Thu 5~5 (SHINSEGAE204)
      • Major Requisite
        • Syllabus(File)

    • Quantitative Marketing Research

      • Subject No B32003Class No 01
      • Year ( 3Credit , 3Hour) Wed 8~8 (SHINSEGAE-611) , Wed 9~9 (SHINSEGAE-)
      • FallClassroom Changed
        • Syllabus(File)

  • 2024-1st

    • Marketing Management

      • Subject No 22240Class No 02
      • 2Year ( 3Credit , 3Hour) Mon 4~4 (SHINSEGAE204) , Thu 5~5 (SHINSEGAE204)
      • Major Requisite
        • Syllabus(File)

    • Marketing Research

      • Subject No 35359Class No 01
      • 3Year ( 3Credit , 3Hour) Mon 6~6 (SHINSEGAE) , Wed 5~5 (117)
        • Syllabus(File)

    • Marketing Management

      • Subject No B60006Class No 01
      • Year ( 3Credit , 3Hour) Sat 4~5 (SHINSEGAE-508)
      • Spring
        • Syllabus(File)

    • Problem formulationⅠ: Marketing

      • Subject No BD0002Class No 01
      • Year ( 1.5Credit , 1.5Hour) Sat 4~6 (SHINSEGAE-606)
      • Spring
        • Syllabus(File)

  • 2023-2nd

    • Marketing Management 강의 계획서 상세보기

      • Subject No 22240Class No 01
      • 2Year ( 3Credit , 3Hour) Mon 4~4 (SHINSEGAE204) , Thu 5~5 (SHINSEGAE204)
      • Major Requisite
        • Syllabus(File)

    • Quantitative Marketing Research

      • Subject No B32003Class No 01
      • Year ( 3Credit , 3Hour) Wed 8~9 (SHINSEGAE-508)
      • Fall
        • Syllabus(File)

  • 2023-1st

  • 2022-2nd

    • Marketing Management

      • Subject No 22240Class No 01
      • 2Year ( 3Credit , 3Hour) Mon 4~4 (SHINSEGAE211) , Thu 5~5 (SHINSEGAE211)
      • Major Requisite
        • Syllabus(File)

    • Marketing Management

      • Subject No B60006Class No 01
      • Year ( 3Credit , 3Hour) Wed 8~9 (SHINSEGAE-602)
      • Fall
        • Syllabus(File)

  • 2022-1st

    • Marketing Research

      • Subject No 35359Class No 01
      • 3Year ( 3Credit , 3Hour) Mon 2~2 , Thu 3~3
        • Syllabus(File)

    • Marketing Research

      • Subject No 35359Class No 02
      • 3Year ( 3Credit , 3Hour) Mon 4~4 , Thu 5~5
        • Syllabus(File)

    • Marketing Management

      • Subject No B60006Class No 01
      • Year ( 3Credit , 3Hour) Wed 8~9 (SHINSEGAE-602)
      • Spring
        • Syllabus(File)

    • 강의 계획서 상세보기

      • Subject No BD0001Class No 01
      • Year ( 3Credit , 3Hour)
      • Spring
Read More
Academic Background

Columbia University Ph.D.(경영학)

List