EWHA Portal

Ewha W.UEwha W.U

Open Search
Search
Open Mobile Menu

Ewha W.U

Search
nav bar
 
Ewha University
홈 바로가기

College of Business Administration

Hyejeung Cho Professor

Division of Business Administration/Department of Business Administration/HOKMA College of General Education

조혜정 프로필 사진 
Dr. Hyejeung Cho joined Ewha School of Business in 2012 after serving as an assistant professor of marketing at the University of Texas at San Antonio from 2006 to 2011. She earned her Ph.D. in Business Administration (with a concentration in Marketing) from the University of Michigan, Ann Arbor, and her M.S. in Statistics from Stanford University. Dr. Cho's research focuses on consumer behavior and psychology. Her work has been published in numerous peer-reviewed journals, including Journal of Consumer Psychology, Journal of Interactive Marketing, Journal of Health Psychology, and Journal of Research in Interactive Marketing. She teaches undergraduate and graduate courses in Consumer Behavior and Marketing Management.
  • Ewha-Shinsegae Building (Business) #431
  • 02-3277-6719
  • Research Interests
    • Consumer Behavior
Research Record
  • [학술지논문] Warm for fun, cool for work: the effect of color temperature on users’ attitudes and behaviors toward hedonic vs. utilitarian mobile apps Journal of Research in Interactive Marketing, 2024, v.00 no.00 , 00-00
    SSCI
  • 숫자-성별 연상과 제품 지각: 알파뉴메릭 브랜드명의 맥락에서 상품학연구, 2020, v.38 no.4, 167-176
    KCI dColl.
  • Brand name fluency and perceptions of water purity and taste Food Quality and Preference, 2019, v.71, 21-24
    SCIE Scopus dColl.
  • Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives: The Case of Young Adult Females in South Korea 아시아마케팅저널, 2018, v.20 no.3, 39~62
    KCI dColl.
  • 광고 기억의 인출 맥락에서 시간 지연이 인출 용이성 효과에 미치는 영향 광고학연구, 2018, v.29 no.8, 91~112
    KCI dColl.
  • 맥주 소비자의 소비동기와 가치: 국산맥주, 수입맥주, 수제맥주에 대한 탐색적 비교 연구 상품학연구, 2018, v.36 no.5, 47~59
    KCI dColl.
  • 소비 수준에 따른 맥주 소비 동기의 비교 : 20대 여성 소비자를 중심으로 외식경영연구, 2018, v.21 no.5, 141~168
    KCI dColl.
  • 수단-목적 사슬 모델: 국내 연구의 고찰, 2001-2015 경영논총, 2016, v.34 no.1, 1~25
    KCI후보 dColl.
  • 한국 편의점 도시락 소비자의 가치구조: 수단-목적 이론의 적용 유라시아연구, 2016, v.13 no.3, 235~260
    KCI dColl.
  • The malleable effect of name fluency on pharmaceutical drug perception Journal of Health Psychology, 2015, v.20 no.10, 1369-1374
    SSCI Scopus dColl.
  • 소비자의 커피전문점 인식에 대한 탐색적 연구: 프랜차이즈와 독립점포 커피전문점의 비교를 중심으로 유라시아연구, 2015, v.12 no.3, 61-88
    KCI dColl.
  • 시각적 접근과 노출 모델을 이용한 소비 공간 선호도에 대한 연구 마케팅관리연구, 2015, v.20 no.4, 65-91
    KCI dColl.
  • 자아 연속성과 자아 일치성 유형이 제품 선호에 미치는 영향: 웨어러블 디바이스를 중심으로 상품학연구, 2015, v.33 no.3, 13-25
    KCI dColl.
  • The Role of Accessibility Experience When a Consumer Predicts Other Consumers’ Product Attitudes: The Interplay of Need-for-Cognition and Judgment Target Journal of The Korean Data Analysis Society, 2013, 제15권 6호, 2949-2963
    KCI dColl.
  • The Role of Processing Fluency in Product Innovativeness Judgment 아시아마케팅저널, 2013, 제15권 3호, 31-52
    KCI dColl.
  • The moderating effect of need for cognition on the informational role of accessibility experiences 한국심리학회지: 소비자·광고, 2013, 제14권 4호, 705-725
    KCI dColl.
  • I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors Journal of Interactive Marketing, 2012, v.26 no.4, 235-243
    SSCI Scopus dColl.
  • [학술지논문] I like those glasses on you, but not in the mirror: Fluency, preference, and virtual mirrors JOURNAL OF CONSUMER PSYCHOLOGY, 2010, v.20 no.0 , 471-475
    SCI
  • [학술지논문] Of great art and untalented artists: Effort information and the flexible construction of judgmental heuristics JOURNAL OF CONSUMER PSYCHOLOGY, 2008, v.18 no.3 , 205-211
    SCI
  • [저역서] Images and Preferences: A Feelings-As-Information Analysis. In Wedel & Pieters (eds.), Visual Marketing: From Attention to Action Psychology Press, 2007, 259-276
Read More
Courses

  • 2025-1st

    • Analysis of Consumer Behavior

      • Subject No 22245Class No 01
      • 4Year ( 3Credit , 3Hour) Mon 5~5 (SHINSEGAE209) , Wed 4~4 (SHINSEGAE209)
        • Syllabus(File)

    • Analysis of Consumer Behavior

      • Subject No 22245Class No 02
      • 4Year ( 3Credit , 3Hour) Mon 6~6 (SHINSEGAE209) , Wed 5~5 (SHINSEGAE209)
        • Syllabus(File)

    • Marketing Seminar

      • Subject No G12825Class No 01
      • Year ( 3Credit , 3Hour) Thu 5~6 (SHINSEGAE-303)
        • Syllabus(File)

    • Problem formulationⅠ: Marketing

      • Subject No BD0002Class No 01
      • Year ( 1.5Credit , 1.5Hour) Sat 4~6 (SHINSEGAE-606)
      • Spring
        • Syllabus(File)

  • 2024-2nd

    • Marketing Management

      • Subject No 22240Class No 04
      • 2Year ( 3Credit , 3Hour) Mon 6~6 (SHINSEGAE211) , Wed 5~5 (SHINSEGAE211)
      • Major Requisite
        • 영문계획안 Syllabus(File)

    • Seminar in Consumer Behavior

      • Subject No G12975Class No 01
      • Year ( 3Credit , 3Hour) Mon 8~9 (SHINSEGAE-209)
        • Syllabus(File)

    • Introduction to Business

      • Subject No B10027Class No 01
      • Year ( 1.5Credit , 1.5Hour)
      • Fall1
        • Syllabus(File)

  • 2024-1st

    • Analysis of Consumer Behavior

      • Subject No 22245Class No 01
      • 4Year ( 3Credit , 3Hour) Mon 5~5 (SHINSEGAE209) , Wed 4~4 (SHINSEGAE209)
        • Syllabus(File)

    • Analysis of Consumer Behavior

      • Subject No 22245Class No 03
      • 4Year ( 3Credit , 3Hour) Mon 6~6 (SHINSEGAE209) , Wed 5~5 (SHINSEGAE209)
        • Syllabus(File)

    • Consumer Behavior

      • Subject No B32009Class No 01
      • Year ( 3Credit , 3Hour) Wed 8~9 (SHINSEGAE-606)
      • Spring
        • Syllabus(File)

  • 2023-2nd

    • Marketing Management

      • Subject No 22240Class No 04
      • 2Year ( 3Credit , 3Hour) Mon 5~5 (SHINSEGAE209) , Wed 4~4 (SHINSEGAE209)
      • Major Requisite
        • 영문계획안 Syllabus(File)

    • Seminar in Consumer Behavior

      • Subject No G12975Class No 01
      • Year ( 3Credit , 3Hour) Wed 6~7 (SHINSEGAE212)
        • Syllabus(File)

    • Introduction to Business

      • Subject No B10027Class No 01
      • Year ( 1.5Credit , 1.5Hour)
      • Fall1
        • Syllabus(File)

  • 2023-1st

    • Analysis of Consumer Behavior

    • Consumer Behavior

      • Subject No B32009Class No 01
      • Year ( 3Credit , 3Hour) Mon 8~9 (SHINSEGAE-212)
      • SpringClassroom Changed
        • 영문계획안

    • Basics of Research Method and Problem Formulation 강의 계획서 상세보기

      • Subject No BD0001Class No 01
      • Year ( 3Credit , 3Hour) Sat 4~6 (SHINSEGAE-606)
      • Spring
        • Syllabus(File)

  • 2022-2nd

    • Marketing Management

      • Subject No 22240Class No 04
      • 2Year ( 3Credit , 3Hour) Mon 5~5 (SHINSEGAE204) , Wed 4~4 (SHINSEGAE204)
      • Major Requisite
        • Syllabus(File)

    • Seminar in Consumer Behavior

      • Subject No G12975Class No 01
      • Year ( 3Credit , 3Hour) Mon 7~7 (SHINSEGAE212) , Wed 6~6 (SHINSEGAE212)
        • Syllabus(File)

    • Problem formulationⅠ: Marketing 강의 계획서 상세보기

      • Subject No BD0002Class No 01
      • Year ( 1.5Credit , 1.5Hour) Sat 4~6 (SHINSEGAE-606)
      • Fall

  • 2022-1st

    • Analysis of Consumer Behavior

      • Subject No 22245Class No 01
      • 4Year ( 3Credit , 3Hour) Mon 5~5 , Wed 4~4
        • Syllabus(File)

    • Consumer Behavior

      • Subject No B32009Class No 01
      • Year ( 3Credit , 3Hour) Mon 8~9 (-)
      • Spring
        • Syllabus(File)
Read More
Academic Background

University of Michigan Ph.D.(Business Admin.)

Stanford University M.S.(Statistics)

Seoul Nat'l Univ. 경영학사(경영학)

Work Experience

Univ. of Texas at San Antonio, Assistant Professor 2006-08-19 ~ 2012-02-29

List