Sungbin Youk Assistant Professor
Division of Communication & Media/Graduate Program in Children and Media
Sungbin Youk (PhD, University of California, Santa Barbara) is an assistant professor in the Division of Communication and Media, where he studies media message processing and persuasion theories. His research mainly investigates the mechanisms behind persuasive effects and moral judgment using experimental, computational, and psychophysiological methods, including fMRI and eye tracking. As an advocate of interdisciplinary research, he advances communication scholarship through what he calls the “theory–method–practice triangle,” which emphasizes theoretical contributions grounded in rigorous methodologies and applied to resolving real-world communication issues. In collaboration with colleagues and students, he examines entertainment content, health communication, and human–machine interaction, striving to promote more responsible media engagement and to ensure that communication research meaningfully contributes to societal well-being. He has been recognized with an excellence in teaching award at UC Santa Barbara and research awards at international conferences, including those organized by the International Communication Association.
- Ewha-POSCO Building (Social Sciences) #303
- 02-3277-3290
- Research Interests
- Persuasion and Moral Judgment, Communication and Media Theories, Psychophysiological Methods (fMRI, Eye Tracking), Entertainment Media Contents, Media Technologies and Health
- Link to Curriculum Vitae
Link to Google Scholar Profile
Research Record
- The Extended Morality as Cooperation Dictionary (eMACD): A Crowd-Sourced Approach via the Moral Narrative Analyzer Platform COMMUNICATION METHODS AND MEASURES, 2025, v.19 no.3, 201-231
- Measures of Argument Strength: A Computational, Large-Scale Analysis of Effective Persuasion in Real-World Debates Communication Methods and Measures, 2024, v.18 no.1, 7-29
- Refining esports: A quantitative cartography of esports literature Entertainment Computing, 2023, v.47, 100597
- Where and what do they publish? Editors’ and editorial board members’ affiliated institutions and the citation counts of their endogenous publications in the field of communication Scientometrics, 2019, v.120 no.3, 1237-1260
- Exploring Neural Idiosyncrasies in Response to Autonomous Sensory Meridian Response Videos: Naturalistic Functional Magnetic Resonance Imaging Study of Stress and Sensory Processing JOURNAL OF MEDICAL INTERNET RESEARCH, 2025, v.27, e68586
- Mapping the Landscape of Health Communication Technologies: A Scientometric Analysis 헬스커뮤니케이션연구, 2025, v.24 no.1, 61-88
- Beyond the Screen: Exploring Moral Understanding via User Comments on YouTube Short Films Journal of Media Psychology, 2024, v.36 no.4, 231-243
- A calculus of probability or belief? Neural underpinnings of social decision-making in a card game Neuropsychologia, 2023, v.188, 108635
- Who Is (Communicatively More) Responsible Behind the Wheel? Applying the Theory of Communicative Responsibility to TAM in the Context of Using Navigation Technology Human-Machine Communication, 2023, v.6, 203-230
- Apologies combined with other crisis response strategies: Do the fulfillment of individuals' needs to be heard and the timing of response message affect apology appropriateness? Public Relations Review, 2021, v.47 no.1, 102002
- How to Communicate in the Peer Review Process: A Gentle Guideline for Novice Researchers Asian Communication Research, 2019, v.16 no.3, 179-202
- [학술지논문] Trust in AI Doctors: How Credibility and Message Richness in AI-Based Providers Influence Patient Adherence Advances in Human-Computer Interaction, 2025, v.2025 no.1 , 1-13
Courses
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2025-2nd
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Communication and Society
- Subject No 36029Class No 01
- 1Year ( 3Credit , 3Hour) Wed 3~3 (POSCO) , Fri 2~2 (152)
- Major Requisite
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Advanced Theories of Communication
- Subject No G11557Class No 01
- Year ( 3Credit , 3Hour) Tue 8~9 (POSCO-351)
- Classroom Changed
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Introduction to Communication
- Subject No MC127Class No 01
- Year ( 3Credit , 3Hour) Wed 8~9 (POSCO-365)
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2025-1st
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First-Year Seminar
- Subject No 10848Class No 12
- 1Year ( 1Credit , 1Hour) Mon 7~7 (POSCO564-2)
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Communication and Society
- Subject No 36029Class No 01
- 1Year ( 3Credit , 3Hour)
- Major Requisite
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Communication Research Method
- Subject No G13794Class No 01
- Year ( 3Credit , 3Hour) Thu 8~9 (POSCO151)
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Digital Strategy Communication
- Subject No MC173Class No 01
- Year ( 3Credit , 3Hour) Mon 8~9 (POSCO-362)
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2024-2nd
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Communication and Society
- Subject No 36029Class No 01
- 1Year ( 3Credit , 3Hour) Mon 4~4 (POSCO252) , Thu 5~5 (POSCO252)
- Major Requisite
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Advanced Theories of Communication
- Subject No G11557Class No 01
- Year ( 3Credit , 3Hour) Wed 4~5 (POSCO-358)
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Human Psychology and Media
- Subject No MC129Class No 01
- Year ( 3Credit , 3Hour) Wed 8~9 (POSCO-161)
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2024-1st
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Theories of Mass Communication
- Subject No 20309Class No 01
- 3Year ( 3Credit , 3Hour) Tue 2~2 (POSCO) , Fri 3~3 (161)
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Communication and Society
- Subject No 36029Class No 01
- 1Year ( 3Credit , 3Hour) Tue 3~3 (POSCO) , Thu 2~2 (153)
- Major Requisite
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Academic Background
University of California, Santa Barbara Ph.D.(Communication)