Sungbin Youk Assistant Professor
Division of Communication & Media/Graduate Program in Children and Media
Sungbin Youk (PhD, University of California, Santa Barbara) is an assistant professor in the Division of Communication and Media, where he researches behavioral neuroscience communication. His work meticulously investigates the cognitive processes of persuasion and moral judgment using fMRI and eye-tracking technologies. Building on his research, he analyzes the healthy consumption of entertainment content, providing novel insights. He aims to conduct research that encompasses theory, methodology, and practical implications (what he calls the 'theory-method-practice triangle'), seeking a deep understanding of media communication through interdisciplinary collaborations that transcend academic boundaries. He has received awards for excellence in teaching at the University of California, Santa Barbara and for his research at international conferences, including those held by the International Communication Association.
- Ewha-POSCO Building (Social Sciences) #303
- 02-3277-3290
- Research Interests
- Behavioral-Neuroscience, Persuasion, Entertainment Media Contents, Media Technologies and Health
Research Record
- Measures of Argument Strength: A Computational, Large-Scale Analysis of Effective Persuasion in Real-World Debates Communication Methods and Measures, 2024, v.18 no.1, 7-29
- Refining esports: A quantitative cartography of esports literature Entertainment Computing, 2023, v.47, 100597
- Beyond the Screen: Exploring Moral Understanding via User Comments on YouTube Short Films Journal of Media Psychology, 2024, v.36 no.4, 231-243
- A calculus of probability or belief? Neural underpinnings of social decision-making in a card game Neuropsychologia, 2023, v.188, 108635
- Who Is (Communicatively More) Responsible Behind the Wheel? Applying the Theory of Communicative Responsibility to TAM in the Context of Using Navigation Technology Human-Machine Communication, 2023, v.6, 203-230
- Apologies combined with other crisis response strategies: Do the fulfillment of individuals' needs to be heard and the timing of response message affect apology appropriateness? Public Relations Review, 2021, v.47 no.1, 102002
- How to Communicate in the Peer Review Process: A Gentle Guideline for Novice Researchers Asian Communication Research, 2019, v.16 no.3, 179-202
- Where and what do they publish? Editors’ and editorial board members’ affiliated institutions and the citation counts of their endogenous publications in the field of communication Scientometrics, 2019, v.120 no.3, 1237-1260
Courses
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2025-1st
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First-Year Seminar
- Subject No 10848Class No 12
- 1Year ( 1Credit , 1Hour) Mon 7~7 (POSCO564-2)
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Communication and Society
- Subject No 36029Class No 01
- 1Year ( 3Credit , 3Hour)
- Major Requisite
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Communication Research Method
- Subject No G13794Class No 01
- Year ( 3Credit , 3Hour) Thu 8~9 (POSCO151)
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Digital Strategy Communication
- Subject No MC173Class No 01
- Year ( 3Credit , 3Hour) Mon 8~9 (POSCO-362)
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2024-2nd
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Communication and Society
- Subject No 36029Class No 01
- 1Year ( 3Credit , 3Hour) Mon 4~4 (POSCO252) , Thu 5~5 (POSCO252)
- Major Requisite
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Advanced Theories of Communication
- Subject No G11557Class No 01
- Year ( 3Credit , 3Hour) Wed 4~5 (POSCO-358)
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Human Psychology and Media
- Subject No MC129Class No 01
- Year ( 3Credit , 3Hour) Wed 8~9 (POSCO-161)
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2024-1st
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Theories of Mass Communication
- Subject No 20309Class No 01
- 3Year ( 3Credit , 3Hour) Tue 2~2 (POSCO) , Fri 3~3 (161)
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Communication and Society
- Subject No 36029Class No 01
- 1Year ( 3Credit , 3Hour) Tue 3~3 (POSCO) , Thu 2~2 (153)
- Major Requisite
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Academic Background
University of California, Santa Barbara Ph.D.(Communication)