이화여자대학교

장현규(張賢奎) 부교수

국제학과 /국제학전공

장현규 프로필 사진 
Hyunkyu (Sean) Jang joined the Graduate School of International Studies at Ewha Womans University in 2024. Professor Jang received his Ph.D. in Marketing from the University of Texas at Austin, USA. He earned a Bachelor of Business Administration and a Master of Science in Business Administration, both from Seoul National University, South Korea.

Dr. Jang’s research interests lie in applying machine-learning to marketing to obtain insights that assist decision makers in both for-profit and non-profit sectors. In particular, he uses machine-learning algorithms to analyze large datasets of facial and visual images and text data, extracting features of images and texts and examining the influence of these features on various consumer decisions and evaluations, such as charitable donations and star ratings for services. His research has been published in Psychology & Marketing, the Journal of Consumer Behavior, Journal of Macro-Marketing, Journal of Consumer Marketing, and Journal of Social Marketing, among others.

Prior to entering academia, he worked as a management consultant for McKinsey & Company, where he advised leading global companies and organizations across a range of industries, including electronics, financial services, and government. Thereafter, he joined the MBA program at Columbia University with the sponsorship of McKinsey & Company. It was then that he decided to pursue a career in academia and joined the Ph.D. program at the University of Texas at Austin.

Professor Jang has extensive international experience. He served as an exchange student at ESSEC in France while in college, has traveled extensively, and has worked in several countries with consultants from over ten different countries.
연구실적
  • [학술지논문] Saving Face While Earning Rewards: Reward-Both Referral Programs More Effectively Elicit Referrals for Experiential Purchases than Reward-Me Programs Asia Marketing Journal, 2025, v.27 no.3 , 220-230
    Scopus
  • [학술지논문] Service Providers’ Facial Ratios Impact Customer Satisfaction in the Hospitality E-Distribution Context Journal of Distribution Science, 2025, v.23 no.4 , 117-128
    Scopus
  • [학술지논문] Impact of Airbnb Host Profile Photos on Guest Star Ratings Based on Cultural Differences in China and the United States JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, 2023, v.54 no.8 , 808-826
    SSCI
  • [학술지논문] Cuteness mediates the effect of happy facial expressions on empathy and charitable donations International Review on Public and Nonprofit Marketing, 2022, v.19 no.1 , 675-689
    Scopus
  • [학술지논문] Judging an Airbnb booking by its cover: how profile photos affect guest ratings Journal of Consumer Marketing, 2022, v.36 no.4 , 371-382
    Scopus
  • [학술지논문] Perspective-taking of a similarly-situated single victim increases donations for multiple victims Journal of Philanthropy and Marketing, 2022, v.27 no.4 , 1743-1753
    Scopus
  • [학술지논문] The effect of message features on donations in donation-based crowdfunding JOURNAL OF CONSUMER BEHAVIOUR, 2022, v.21 no.6 , 1464-1477
    SSCI
  • [학술지논문] Answering for yourself versus others: Direct versus indirect estimates of charitable donations PSYCHOLOGY & MARKETING, 2021, v.38 no.3 , 397-415
    SSCI
  • [학술지논문] The effect of children's facial expressions in eliciting benevolent behavior for child sponsorships versus one-time donations JOURNAL OF SOCIAL MARKETING, 2021, v.11 no.4 , 342-356
    SSCI
  • [학술지논문] The effect of color in Airbnb listings on guest ratings Advances in Hospitality and Tourism Research, 2021, v.9 no.2 , 467-483
    Scopus
더보기
강의

  • 2025-2학기

    • Distinguished Global Lecture Series II

      • 학수번호 IS301분반 01
      • 학년 ( 1학점 , 1시간) 금 6~7 (경영611)
      • 영어강의
        • 첨부파일

    • Global Marketing Management

      • 학수번호 IS559분반 01
      • 학년 ( 3학점 , 3시간) 화 2~3 (국1002)
      • 영어강의
        • 첨부파일

    • Marketing Analytics

      • 학수번호 IS653분반 01
      • 학년 ( 3학점 , 3시간) 목 2~3 (국1002)
      • 영어강의
        • 첨부파일

  • 2025-1학기

    • International Business: Theory and Practice

      • 학수번호 IS404분반 01
      • 학년 ( 3학점 , 3시간) 수 2~3 (국1002)
      • 영어강의
        • 첨부파일

    • Digital Marketing

      • 학수번호 IS654분반 01
      • 학년 ( 3학점 , 3시간) 금 2~3 (국901)
      • 영어강의
        • 첨부파일

  • 2024-2학기

    • Global Marketing Management

      • 학수번호 IS559분반 01
      • 학년 ( 3학점 , 3시간) 화 2~3 (국1002)
      • 영어강의
        • 첨부파일

    • Marketing Analytics

      • 학수번호 IS653분반 01
      • 학년 ( 3학점 , 3시간) 금 2~3 (국901)
      • 영어강의
        • 첨부파일

    • Entrepreneurship & Innovation

      • 학수번호 IS655분반 01
      • 학년 ( 3학점 , 3시간) 목 2~3 (국1002)
      • 영어강의
        • 첨부파일
더보기
학력

University of Texas at Austin Ph.D.(Business Administration)

서울대학교 경영학석사(경영학과)

서울대학교 경영학사(경영학과)