연구실적

• 모바일쿠폰에 대한 인지된 이익, 위험, 가치, 태도 및 사용태도가 지속적 사용의도에 미치는 영향 인터넷전자상거래연구, 2019, v.19 no.3, 173~199
  KCI dColl.
• New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2018, v.35 no.6, 939-959
  SCIE SSCI Scopus dColl.
• 종이쿠폰과 모바일쿠폰 태도 및 사용태도가 지속적 사용의도에 미치는 영향: 주관적 규범의 조절효과분석 인터넷전자상거래연구, 2018, v.18 no.6, 277~294
  KCI dColl.
• How do value creation capabilities enhance new product creativity? International Journal of Business Innovation and Research, 2017, v.13 no.3, 288-308
  Scopus dColl.
• Mutual benefits for buying and supplying firms: The role of technology routinisation International Journal of Business Innovation and Research, 2017, v.14 no.3, 327-344
  Scopus dColl.
• 소비자의 기업 SNS 사용동기가 브랜드 관계에 미치는 영향: SNS 사용행태를 중심으로 경영논총, 2016, v.34 no.1, 27~51
  KCI후보 dColl.
• How to Build a Learning Capability for Innovation? A Framework of Market-Based Learning Process 아시아마케팅저널, 2015, v.17 no.1, 27-53
  KCI dColl.
• The Impact of the Proficiency of Knowledge on Value Creation Capabilities for B2B Firms: The Moderating Role of Market Sensing Competency 마케팅관리연구, 2015, v.20 no.1, 133-167
  KCI dColl.
• Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? The cases of innovation providers and adopters JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2014, v.29 no.6, 514-524
  SSCI Scopus dColl.
• The Effect of the Perceived Corporate Fit on Loyalty:The Mediating Roles of the Corporate Social Responsibility Perception Journal of Global Scholars of Marketing Science(마케팅과학연구), 2011, v.21 no.1, 32-44
  KCI dColl.
• [학술지논문] The Impact of the Proficiency of Knowledge on Value Creation Capabilities for B2B Firms: The Moderating Role of Market Sensing Competency 마케팅관리연구, 2015, v.20 no.1, 133-167
  KCI
• [학술지논문] Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? The cases of innovation providers and adopters JOURNAL OF BUSINESS INDUSTRIAL MARKETING, 2014, v.29 no.6, 514-524
  SCI
• [학술지논문] Optimal Control for Cash Management with Investment and Retrieval 산업공학(IE interfaces), 2011, v.24 no.4, 396-407
• [학술지논문] The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Role of the Corporate Social Responsibility Perception Journal of Global Academy of Marketing Science, 2011, v.21 no.1, 32-44
• [학술지논문] The role of emotion in hi-tech product adoption: The case of WCDMA in Korea International Journal of Technology Marketing, 2011, v.6 no.2, 116-129
• [학술지논문] Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms INDUSTRIAL MARKETING MANAGEMENT Volume: 39 Issue: 3, 2010, 473-484
  SSCI
• [학술지논문] Commitment and Vulenability B2B Relationship Selling in the Hong Kong Institutional Insurance Service Industry Journal of Services Marketing, 2008, v.22 no.2, 136-148
• [학술지논문] Designing a Coordinated Setup Cost Reduction Program of a Supply Chain IJMS, 2007, v.13 no.2, 117-139
• [학술지논문] Utilization of new technologies: organizational adaptation to business environments JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2007, v.35 no.2, 259-269
  SSCI
• [학술지논문] Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers INDUSTRIAL MARKETING MANAGEMENT, 2006, v.35, 348-358
  SSCI
• [학술지논문] Technology advancement strategy on patronage decisions: the role of switching costs in high-technology markets OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 2006, v.34 no.1, 19-27
  SSCI

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