Dr Youngjoon Choi received his BS in Tourism Management from Kyung Hee University. He then obtained his MSc and PhD in Recreation, Park & Tourism Management from The Pennsylvania State University, USA in 2011 and 2014 respectively. He served as Instructor and Research Associate at the Pennsylvania State University since 2013. From August 2015 to July 2021, he worked as an Assistant Professor in the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. He joined Ewha Womans University in September 2021 as an Associate Professor. His main research interests include MICE (meeting, incentive, convention, and exhibition) management, event tourism, technology innovation in hospitality, and destination marketing.
Event Tourism, Digital MICE, Destination Marketing, Technology Innovation in Hospitality
연구실적
Customer perception of price fairness in human-robot interaction: examining the role of anthropomorphism and social presenceJOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2025, v.34 no.7, 964-990
ChatGPT or online review: Which is a better determinant of customers’ trust in Airbnb listings and stay intention?International Journal of Hospitality Management, 2024, v.122, 103852
Exploration of the diversity of virtual influencers used as tourism ambassadors in South KoreaASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2024, v.29 no.10, 1272-1285
Gen Z Travelers in the Instagram Marketplace: Trust, Influencer Type, Post Type, and Purchase IntentionJournal of Hospitality and Tourism Research, 2024, v.48 no.6, 1020-1034
Typology of people–process–technology framework in refining smart tourism from the perspective of tourism academic expertsTourism Recreation Research, 2024, v.49 no.1, 105-117
Human vs robot baristas during the COVID-19 pandemic: effects of masks and vaccines on perceived safety and visit intentionInternational Journal of Contemporary Hospitality Management, 2023, v.35 no.2, 469-491
Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse eventsJOURNAL OF TRAVEL & TOURISM MARKETING, 2023, v.40 no.7, 602-618
Can communication messages affect promotion of international air travel in preparation for the post COVID-19 pandemic era?Journal of Hospitality and Tourism Management, 2022, v.51, 252-267
Digital Tourism and Wellbeing: Conceptual Framework to Examine Technology Effects of Online Travel MediaInternational Journal of Environmental Research and Public Health, 2022, v.19 no.9, 5639
Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19Service Business, 2022
Online travel information filtering: Role of commercial cues in trust and distrust mechanismsJOURNAL OF TRAVEL & TOURISM MARKETING, 2021, v.38 no.7, 710-724
[학술지논문] Customer perception of price fairness in human-robot interaction: examining the role of anthropomorphism and social presenceJOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2025, v.34 no.7, 964-990
SSCI
[학술지논문] Foreign workforce in tourism: the current status and challenges in South KoreaASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2025, v.30 no.4, 453-462
SSCI
[학술지논문] MICE 산업의 디지털 전환과 메타버스의 역할관광연구저널, 2025, v.39 no.2, 113-123
KCI
[학술지논문] 고령층 관광 활동과 건강증진: 연구 동향과 발전 방향관광연구저널, 2025, v.39 no.6, 25-38
KCI
[학술지논문] 국제스포츠 이벤트의 레거시 창출과 지속가능한 대회 운영: 2024 부산 세계탁구선수권대회 사례연구한국엔터테인먼트산업학회논문지, 2025, v.19 no.5, 141-153
KCI
[학술지논문] 지역관광 활성화에 대한 체계적 문헌 연구: 최신동향과 향후 방향성관광연구저널, 2025, v.39 no.3, 5-16
KCI
[학술지논문] 축제 공간의 제3의 장소적 가치: 갯골생태공원의 축제와 일상의 상호작용관광진흥연구, 2025, v.0 no.0, 45-64
KCI
[학술지논문] ChatGPT or online review: Which is a better determinant of customers' trust in Airbnb listings and stay intention?INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2024, v.122 no.0, 103852-103852
SSCI
[학술지논문] Emotional or rational? Effective ESG advertising messages for travel enterprisesJOURNAL OF TRAVEL & TOURISM MARKETING, 2024, v.41 no.1, 68-87
SSCI
[학술지논문] Exploration of the diversity of virtual influencers used as tourism ambassadors in South KoreaASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2024, v.29 no.10, 1272-1285
SSCI
[학술지논문] Typology of people–process–technology framework in refining smart tourism from the perspective of tourism academic expertsTourism Recreation Research, 2024, v.49 no.1, 105-117
Scopus
[학술지논문] 서비스 로봇 사용에 대한 호텔 관리자 및 잠재 고객의 인식 연구관광진흥연구, 2024, v.12 no.9, 73-95
KCI
[학술지논문] Airline communication message strategies during crisisTOURISM REVIEW, 2023, v.78 no.6, 1452-1465
SSCI
[학술지논문] Digital natives: internal defence mechanism to distrust tourism advertisementsCURRENT ISSUES IN TOURISM, 2023, v.26 no.16, 2692-2707
SSCI
[학술지논문] Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distanceJOURNAL OF VACATION MARKETING, 2023, v.29 no.4, 617-635
SSCI
[학술지논문] Human vs robot baristas during the COVID-19 pandemic: effects of masks and vaccines on perceived safety and visit intentionINTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2023, v.35 no.2, 469-491
SSCI
[학술지논문] Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse eventsJOURNAL OF TRAVEL & TOURISM MARKETING, 2023, v.40 no.7, 602-618
SSCI
[학술지논문] Spillover effects in destination advertising: An electroencephalography studyANNALS OF TOURISM RESEARCH, 2023, v.102 no.0, 103623-103623
SSCI
[학술지논문] 코로나 시대의 MICE 관람객 경험과 만족도에 관한 연구관광레저연구, 2023, v.35 no.1, 179-196
KCI
[학술지논문] Can communication messages affect promotion of international air travel in preparation for the post COVID-19 pandemic era?JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2022, v.51 no.0, 252-267
SSCI
[학술지논문] Compensatory Travel Post COVID-19: Cognitive and Emotional Effects of Risk PerceptionJOURNAL OF TRAVEL RESEARCH, 2022, v.61 no.8, 1895-1909
SSCI
[학술지논문] Digital Tourism and Wellbeing: Conceptual Framework to Examine Technology Effects of Online Travel MediaINTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2022, v.19 no.9, 5639-5639
SSCI
[학술지논문] How to Enhance Smart Work Effectiveness as a Sustainable HRM Practice in the Tourism IndustrySUSTAINABILITY, 2022, v.14 no.4, 2218-2218
SSCI
[학술지논문] Tourism impact of the Korea-Japan trade conflict: A subjectivity study using Q-methodology관광연구저널, 2022, v.36 no.4, 5-19
KCI
[학술지논문] 디지털 전시 플랫폼 개발 방안에 대한 질적 연구관광레저연구, 2022, v.34 no.9, 325-344
KCI
[학술지논문] Employee perceptions of hotel CSR activities during the COVID-19 pandemicINTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2021, v.33 no.10, 3355-3378
SSCI
[학술지논문] Expert Online Review Platforms: Interactions between Specialization, Experience, and User PowerJOURNAL OF TRAVEL RESEARCH, 2021, v.60 no.2, 384-400
SSCI
[학술지논문] Exploring the influence of culture on tourist experiences with robots in service delivery environmentCURRENT ISSUES IN TOURISM, 2021, v.24 no.5, 717-733
SSCI
[학술지논문] Homelessness in destinations: Tourists' visit intentionANNALS OF TOURISM RESEARCH, 2021, v.89 no.0, 103249-103249
SSCI
[학술지논문] Online travel information filtering: Role of commercial cues in trust and distrust mechanismsJOURNAL OF TRAVEL & TOURISM MARKETING, 2021, v.38 no.7, 710-724
SSCI
[학술지논문] Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemicINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2021, v.93 no.0, 102795-102795
SSCI
[학술지논문] Theoretical Foundations of Social Media Power in Hospitality and Tourism: A Hierarchical ModelCORNELL HOSPITALITY QUARTERLY, 2021, v.62 no.2, 215-231
SSCI
[학술지논문] Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intentionJOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2021, v.19 no.0, 100492-100492
SSCI
[학술지논문] A state-of-the-art review of smart tourism researchJOURNAL OF TRAVEL & TOURISM MARKETING, 2020, v.37 no.1, 78-91
SSCI
[학술지논문] Analyses of determinants of hiking tourism demands on the Jeju Olle hiking trail using zero-truncated negative binomial regression analysisTOURISM ECONOMICS, 2020, v.26 no.8, 1327-1343
SSCI
[학술지논문] From measurement scale to sentiment scale: Examining the effect of sensory experiences on online review rating behaviorTOURISM MANAGEMENT, 2020, v.79 no.., 104096-.
SSCI
[학술지논문] Role of virtual avatars in digitalized hotel serviceINTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2020, v.32 no.3, 977-997
SSCI
[학술지논문] Service robots in hotels: Understanding the service quality perceptions of human-robot interactionJOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2020, v.29 no.6, 613-635
SSCI
[학술지논문] Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clustersJOURNAL OF TRAVEL & TOURISM MARKETING, 2020, v.37 no.2, 246-257
SSCI
[학술지논문] Understanding views on war in dark tourism: A mixed-method approachJOURNAL OF TRAVEL & TOURISM MARKETING, 2020, v.37 no.7, 823-835
SSCI
[학술지논문] Exploring Airbnb service quality attributes and their asymmetric effects on customer satisfactionINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2019, v.77 no.., 342-352
SSCI
[학술지논문] Progress on smart tourism researchJournal of Hospitality and Tourism Technology, 2019, v.10 no.4, 522-538
SSCI
[학술지논문] Willingness-to-pay for whale tour attributes using a choice experimentASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2019, v.24 no.6, 606-617
SSCI
[학술지논문] Comparing willingness-to-pay between residents and non-residents using a contingent valuation method: Case of the Grand Canal in ChinaASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2018, v.23 no.1, 79-91
SSCI
[학술지논문] Investigation of the technology effects of online travel media on virtual travel experience and behavioral intentionJOURNAL OF TRAVEL & TOURISM MARKETING, 2018, v.35 no.3, 320-335
SSCI
[학술지논문] Understanding the sources of online travel informationJOURNAL OF TRAVEL RESEARCH, 2018, v.57 no.1, 116-128
SSCI
[학술지논문] Connections between media technology and leisure: insights from Aristotle and HeideggerAnnals of Leisure Research, 2017, v.20 no.2, 152-168
Scopus
[학술지논문] Exploring the dynamic effect of multi-quality attributes on overall satisfaction: The case of incentive eventsINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2017, v.64 no.., 51-61
SSCI
[학술지논문] The role of functional and wellness values in visitors' evaluation of spa experiencesASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2015, v.20 no.3, 263-279
SSCI
[학술지논문] Valuation of mudflats in nature-based tourism: Inclusion of perceived value of festival experiencesTOURISM ECONOMICS, 2015, v.21 no.4, 833-851
SSCI
[학술지논문] Visitor Books and Guest-generated Discourses of Hospitality: The Case of the HanokASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2015, v.20 no.1, 114-132
SSCI
[학술지논문] Tourism representations of Chinese cosmology: The case of Feng Shui tourismANNALS OF TOURISM RESEARCH, 2012, v.39 no.2, 975-996
SSCI
[학술지논문] Examining the role of emotional and functional values in festival evaluationJOURNAL OF TRAVEL RESEARCH, 2011, v.50 no.6, 685-696