이화여자대학교

Youngjoon Choi Associate Professor

Department of International Office Administration

최영준 프로필 사진 
Dr Youngjoon Choi received his BS in Tourism Management from Kyung Hee University. He then obtained his MSc and PhD in Recreation, Park & Tourism Management from The Pennsylvania State University, USA in 2011 and 2014 respectively. He served as Instructor and Research Associate at the Pennsylvania State University since 2013. From August 2015 to July 2021, he worked as an Assistant Professor in the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. He joined Ewha Womans University in September 2021 as an Associate Professor. His main research interests include MICE (meeting, incentive, convention, and exhibition) management,  event tourism, technology innovation in hospitality, and destination marketing.
  • Department Chair, International Office Administration/Director, International Convention Management Center
  • Ewha-Shinsegae Building (Business) #424
  • Research Interests
    • Event Tourism, Digital MICE, Destination Marketing, Technology Innovation in Hospitality
Research Record
  • 2025 오사카·간사이 엑스포의 관광동기 및 제약요인에 관한 연구: 한국과 중국 잠재 참가 관광객을 대상으로 MICE관광연구, 2024, v.24 no.4, 105-124
    KCI dColl.
  • ChatGPT or online review: Which is a better determinant of customers’ trust in Airbnb listings and stay intention? International Journal of Hospitality Management, 2024, v.122, 103852
    SSCI Scopus dColl.
  • Emotional or rational? Effective ESG advertising messages for travel enterprises Journal of Travel and Tourism Marketing, 2024, v.41 no.1, 68-87
    SSCI Scopus dColl.
  • Gen Z Travelers in the Instagram Marketplace: Trust, Influencer Type, Post Type, and Purchase Intention Journal of Hospitality and Tourism Research, 2024, v.48 no.6, 1020-1034
    SSCI Scopus dColl.
  • Typology of people–process–technology framework in refining smart tourism from the perspective of tourism academic experts Tourism Recreation Research, 2024, v.49 no.1, 105-117
    Scopus dColl.
  • Airline communication message strategies during crisis Tourism Review, 2023, v.78 no.6, 1452-1465
    SSCI Scopus dColl.
  • Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance Journal of Vacation Marketing, 2023, v.29 no.4, 617-635
    SSCI Scopus dColl.
  • Human vs robot baristas during the COVID-19 pandemic: effects of masks and vaccines on perceived safety and visit intention International Journal of Contemporary Hospitality Management, 2023, v.35 no.2, 469-491
    SSCI Scopus dColl.
  • Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events JOURNAL OF TRAVEL & TOURISM MARKETING, 2023, v.40 no.7, 602-618
    SSCI Scopus dColl.
  • Spillover effects in destination advertising: An electroencephalography study Annals of Tourism Research, 2023, v.102, 103623
    SSCI Scopus dColl.
  • 코로나 시대의 MICE 관람객 경험과 만족도에 관한 연구 관광레저연구, 2023, v.35 no.1, 179-196
    KCI dColl.
  • Can communication messages affect promotion of international air travel in preparation for the post COVID-19 pandemic era? Journal of Hospitality and Tourism Management, 2022, v.51, 252-267
    SSCI Scopus dColl.
  • Compensatory Travel Post COVID-19: Cognitive and Emotional Effects of Risk Perception Journal of Travel Research, 2022, v.61 no.8, 1895-1909
    SSCI Scopus dColl.
  • Digital Tourism and Wellbeing: Conceptual Framework to Examine Technology Effects of Online Travel Media International Journal of Environmental Research and Public Health, 2022, v.19 no.9, 5639
    SCIE SSCI Scopus dColl.
  • Digital natives: internal defence mechanism to distrust tourism advertisements Current Issues in Tourism, 2022
    SSCI Scopus dColl.
  • How to Enhance Smart Work Effectiveness as a Sustainable HRM Practice in the Tourism Industry SUSTAINABILITY, 2022, v.14 no.4, 2218
    SCIE SSCI Scopus dColl.
  • Tourism impact of the Korea-Japan trade conflict: A subjectivity study using Q-methodology 관광연구저널, 2022, v.36 no.4, 5-19
    KCI dColl.
  • Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19 Service Business, 2022
    SSCI Scopus dColl.
  • 디지털 전시 플랫폼 개발 방안에 대한 질적 연구 관광레저연구, 2022, v.34 no.9, 325-344
    KCI dColl.
  • 디지털 트랜스포메이션 환경에서 HRD 담당자의 업무 변화 및 필요 역량에 대한 사례연구 인적자원관리연구, 2022, v.29 no.4, 23-38
    KCI dColl.
  • 비서가 인식하는 상사의 윤리적 리더십이 직무만족에 미치는 영향 :상사 신뢰의 매개역할을 중심으로 인적자원관리연구, 2022, v.29 no.3, 1-17
    KCI dColl.
  • 상호작용성이 가상 관광 경험에 미치는 효과 분석: 시각적 단서와 실제 사용의 차이 관광연구저널, 2022, v.36 no.12, 5-15
    KCI dColl.
  • 서비스 로봇 사용에 대한 호텔 관리자 및 잠재 고객의 인식 연구 관광진흥연구, 2022, v.0, 73-95
    KCI dColl.
  • Online travel information filtering: Role of commercial cues in trust and distrust mechanisms JOURNAL OF TRAVEL & TOURISM MARKETING, 2021, v.38 no.7, 710-724
    SSCI Scopus dColl.
  • [학술지논문] ChatGPT or online review: Which is a better determinant of customers’ trust in Airbnb listings and stay intention? INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2024, v.122 no.0 , 103852-103852
    SSCI
  • [학술지논문] Emotional or rational? Effective ESG advertising messages for travel enterprises JOURNAL OF TRAVEL & TOURISM MARKETING, 2024, v.41 no.1 , 68-87
    SSCI
  • [학술지논문] Exploration of the diversity of virtual influencers used as tourism ambassadors in South Korea ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2024, v.29 no.10 , 1272-1285
    SSCI
  • [학술지논문] Typology of people–process–technology framework in refining smart tourism from the perspective of tourism academic experts Tourism Recreation Research, 2024, v.49 no.1 , 105-117
    Scopus
  • [학술지논문] 서비스 로봇 사용에 대한 호텔 관리자 및 잠재 고객의 인식 연구 관광진흥연구, 2024, v.12 no.9 , 73-95
    KCI
  • [학술지논문] Airline communication message strategies during crisis TOURISM REVIEW, 2023, v.78 no.6 , 1452-1465
    SSCI
  • [학술지논문] Digital natives: internal defence mechanism to distrust tourism advertisements CURRENT ISSUES IN TOURISM, 2023, v.26 no.16 , 2692-2707
    SSCI
  • [학술지논문] Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance JOURNAL OF VACATION MARKETING, 2023, v.29 no.4 , 617-635
    SSCI
  • [학술지논문] Human vs robot baristas during the COVID-19 pandemic: effects of masks and vaccines on perceived safety and visit intention INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2023, v.35 no.2 , 469-491
    SSCI
  • [학술지논문] Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events JOURNAL OF TRAVEL & TOURISM MARKETING, 2023, v.40 no.7 , 602-618
    SSCI
  • [학술지논문] Spillover effects in destination advertising: An electroencephalography study ANNALS OF TOURISM RESEARCH, 2023, v.102 no.0 , 103623-103623
    SSCI
  • [학술지논문] A Study on MICE Visitor Experience and Satisfaction During the COVID-19 Pandemic 관광레저연구, 2023, v.35 no.1 , 179-196
    KCI
  • [학술지논문] Can communication messages affect promotion of international air travel in preparation for the post COVID-19 pandemic era? JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2022, v.51 no.0 , 252-267
    SSCI
  • [학술지논문] Compensatory Travel Post COVID-19: Cognitive and Emotional Effects of Risk Perception JOURNAL OF TRAVEL RESEARCH, 2022, v.61 no.8 , 1895-1909
    SSCI
  • [학술지논문] Digital Tourism and Wellbeing: Conceptual Framework to Examine Technology Effects of Online Travel Media INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2022, v.19 no.9 , 5639-5639
    SSCI
  • [학술지논문] How to Enhance Smart Work Effectiveness as a Sustainable HRM Practice in the Tourism Industry SUSTAINABILITY, 2022, v.14 no.4 , 2218-2218
    SSCI
  • [학술지논문] Tourism impact of the Korea-Japan trade conflict: A subjectivity study using Q-methodology 관광연구저널, 2022, v.36 no.4 , 5-19
    KCI
  • [학술지논문] 디지털 전시 플랫폼 개발 방안에 대한 질적 연구 관광레저연구, 2022, v.34 no.9 , 325-344
    KCI
  • [학술지논문] Employee perceptions of hotel CSR activities during the COVID-19 pandemic INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2021, v.33 no.10 , 3355-3378
    SSCI
  • [학술지논문] Expert Online Review Platforms: Interactions between Specialization, Experience, and User Power JOURNAL OF TRAVEL RESEARCH, 2021, v.60 no.2 , 384-400
    SSCI
  • [학술지논문] Exploring the influence of culture on tourist experiences with robots in service delivery environment CURRENT ISSUES IN TOURISM, 2021, v.24 no.5 , 717-733
    SSCI
  • [학술지논문] Homelessness in destinations: Tourists' visit intention ANNALS OF TOURISM RESEARCH, 2021, v.89 no.0 , 103249-103249
    SSCI
  • [학술지논문] Online travel information filtering: Role of commercial cues in trust and distrust mechanisms JOURNAL OF TRAVEL & TOURISM MARKETING, 2021, v.38 no.7 , 710-724
    SSCI
  • [학술지논문] Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2021, v.93 no.0 , 102795-102795
    SSCI
  • [학술지논문] Theoretical Foundations of Social Media Power in Hospitality and Tourism: A Hierarchical Model CORNELL HOSPITALITY QUARTERLY, 2021, v.62 no.2 , 215-231
    SSCI
  • [학술지논문] Virtual travel experience and destination marketing: Effects of sense and information quality on flow and visit intention JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2021, v.19 no.0 , 100492-100492
    SSCI
  • [학술지논문] A state-of-the-art review of smart tourism research JOURNAL OF TRAVEL & TOURISM MARKETING, 2020, v.37 no.1 , 78-91
    SSCI
  • [학술지논문] Analyses of determinants of hiking tourism demands on the Jeju Olle hiking trail using zero-truncated negative binomial regression analysis TOURISM ECONOMICS, 2020, v.26 no.8 , 1327-1343
    SSCI
  • [학술지논문] From measurement scale to sentiment scale: Examining the effect of sensory experiences on online review rating behavior TOURISM MANAGEMENT, 2020, v.79 no.. , 104096-.
    SSCI
  • [학술지논문] Role of virtual avatars in digitalized hotel service INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2020, v.32 no.3 , 977-997
    SSCI
  • [학술지논문] Service robots in hotels: Understanding the service quality perceptions of human-robot interaction JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2020, v.29 no.6 , 613-635
    SSCI
  • [학술지논문] Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clusters JOURNAL OF TRAVEL & TOURISM MARKETING, 2020, v.37 no.2 , 246-257
    SSCI
  • [학술지논문] Understanding views on war in dark tourism: A mixed-method approach JOURNAL OF TRAVEL & TOURISM MARKETING, 2020, v.37 no.7 , 823-835
    SSCI
  • [학술지논문] Exploring Airbnb service quality attributes and their asymmetric effects on customer satisfaction INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2019, v.77 no.. , 342-352
    SSCI
  • [학술지논문] Progress on smart tourism research Journal of Hospitality and Tourism Technology, 2019, v.10 no.4 , 522-538
    SSCI
  • [학술지논문] Willingness-to-pay for whale tour attributes using a choice experiment ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2019, v.24 no.6 , 606-617
    SSCI
  • [학술지논문] Comparing willingness-to-pay between residents and non-residents using a contingent valuation method: Case of the Grand Canal in China ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2018, v.23 no.1 , 79-91
    SSCI
  • [학술지논문] Investigation of the technology effects of online travel media on virtual travel experience and behavioral intention JOURNAL OF TRAVEL & TOURISM MARKETING, 2018, v.35 no.3 , 320-335
    SSCI
  • [학술지논문] Understanding the sources of online travel information JOURNAL OF TRAVEL RESEARCH, 2018, v.57 no.1 , 116-128
    SSCI
  • [학술지논문] Connections between media technology and leisure: insights from Aristotle and Heidegger Annals of Leisure Research, 2017, v.20 no.2 , 152-168
    Scopus
  • [학술지논문] Exploring the dynamic effect of multi-quality attributes on overall satisfaction: The case of incentive events INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2017, v.64 no.. , 51-61
    SSCI
  • [학술지논문] The role of functional and wellness values in visitors' evaluation of spa experiences ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2015, v.20 no.3 , 263-279
    SSCI
  • [학술지논문] Valuation of mudflats in nature-based tourism: Inclusion of perceived value of festival experiences TOURISM ECONOMICS, 2015, v.21 no.4 , 833-851
    SSCI
  • [학술지논문] Visitor Books and Guest-generated Discourses of Hospitality: The Case of the Hanok ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, 2015, v.20 no.1 , 114-132
    SSCI
  • [학술지논문] Tourism representations of Chinese cosmology: The case of Feng Shui tourism ANNALS OF TOURISM RESEARCH, 2012, v.39 no.2 , 975-996
    SSCI
  • [학술지논문] Examining the role of emotional and functional values in festival evaluation JOURNAL OF TRAVEL RESEARCH, 2011, v.50 no.6 , 685-696
    SSCI
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Courses

  • 2025-1st

    • MICE Business & Entrepreneurship

      • Subject No 35592Class No 01
      • 2Year ( 3Credit , 3Hour) Tue 4~5 (SHINSEGAE212)
      • Language Changed
        • Syllabus(File)

    • Study on MICE Industry

      • Subject No G13113Class No 01
      • Year ( 3Credit , 3Hour) Tue 8~9 (SHINSEGAE304)
        • Syllabus(File)

  • 2024-2nd

    • Foundations for Convention Management

      • Subject No 36772Class No 01
      • 1Year ( 3Credit , 3Hour) Fri 4~5 (SHINSEGAE508)
        • Syllabus(File)

    • MICE Contents Design Seminar 강의 계획서 상세보기

      • Subject No G17452Class No 01
      • Year ( 3Credit , 3Hour) Tue 8~9 (SHINSEGAE303)

  • 2024-1st

    • MICE Contents Design-Capstone Design

      • Subject No 38167Class No 01
      • 4Year ( 3Credit , 3Hour) Fri 4~5 (SHINSEGAE209)
        • Syllabus(File)

    • Seminar on International Conference Planning and Management

      • Subject No G13084Class No 01
      • Year ( 3Credit , 3Hour) Wed 8~9 (SHINSEGAE-304)
        • Syllabus(File)

  • 2023-2nd

    • MICE Business & Entrepreneurship

      • Subject No 35592Class No 01
      • 2Year ( 3Credit , 3Hour) Tue 4~4 (SHINSEGAE212) , Fri 5~5 (SHINSEGAE212)
        • Syllabus(File)

    • Study on MICE Industry

      • Subject No G13113Class No 01
      • Year ( 3Credit , 3Hour) Tue 8~9 (SHINSEGAE304)
        • Syllabus(File)

  • 2023-1st

  • 2022-2nd

    • MICE Business & Entrepreneurship

      • Subject No 35592Class No 01
      • 2Year ( 3Credit , 3Hour) Tue 4~4 (SHINSEGAE204) , Fri 5~5 (SHINSEGAE204)
        • Syllabus(File)

    • Seminar on Event Planning & Management

      • Subject No G17447Class No 01
      • Year ( 3Credit , 3Hour) Tue 8~9 (SHINSEGAE304)
        • Syllabus(File)

  • 2022-1st

    • First-Year Seminar 강의 계획서 상세보기

      • Subject No 11222Class No 02
      • 1Year ( 1Credit Wed 7~7

    • Foundations for Convention Management

      • Subject No 36772Class No 01
      • 1Year ( 3Credit , 3Hour) Fri 6~7 (SHINSEGAE205)
      • Blended type
        • 영문계획안

    • MICE Contents Design Seminar 강의 계획서 상세보기

      • Subject No G17452Class No 01
      • Year ( 3Credit , 3Hour) Thu 8~9 (-)
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Academic Background

The Pennsylvania State University Ph.D.(Recreation, Park and Tourism Management)

The Pennsylvania State University M.S.(Recreation, Park and Tourism Management)

경희대학교(서울) 경영학사(관광학부)

Work Experience

Hong Kong Polytechnic Univ. 2015-08-17 ~ 2021-08-31