Research Record

• Meet the virtual jeju dol harubang—The mixed VR/Ar application for cultural immersion in Korea’s main heritage ISPRS International Journal of Geo-Information, 2020, v.9 no.6, 367
  SCIE Scopus dColl.
• Novel Image Processing Method for Detecting Strep Throat (Streptococcal Pharyngitis) Using Smartphone SENSORS, 2019, v.19 no.15, 3307
  SCIE Scopus dColl.
• Nonprofit fundraising with virtual reality NONPROFIT MANAGEMENT & LEADERSHIP, 2018, v.29 no.1, 11-27
  SSCI Scopus dColl.
• Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors COMPUTERS IN HUMAN BEHAVIOR, 2015, v.48, 62-71
  SSCI Scopus dColl.
• [학술지논문] 제주도 증강현실 광고 마케팅 효과와 한류관여도 The International Journal of Advanced Culture Technology, 2020, v.8 no.2 , 116-128
  KCI
• [학술지논문] 가상현실기술을 활용한 비영리 모금연구 NONPROFIT MANAGEMENT & LEADERSHIP, 2018, v.29 no.1 , 11-27
  SSCI
• 국내 OTT 시청 및 광고 데이터의 신뢰성 확보를 위한 탐색적 연구: 전문가 심층 인터뷰를 중심으로 방송통신연구, 2024, v.0 no.125, 43-73
  KCI dColl.
• Augmented reality and nonprofit marketing during the COVID-19 pandemic: AR factors that influence community participation and willingness to contribute to causes Nonprofit Management and Leadership, 2023, v.34 no.1, 81-106
  SSCI Scopus dColl.
• Unveiling Augmented Reality Applications: Exploring Influential Factors Through Comprehensive Review SN Computer Science, 2023, v.4 no.5, 694
  Scopus dColl.
• 광고산업의 혁신성장을 위해 ‘무엇을’ 해야 하나? 토픽모델링을 활용한 광고산업의 국정과제 추진방안 미디어 경제와 문화, 2023, v.21 no.3, 7-49
  KCI dColl.
• 한국 교육 관광지 이미지가 관광객의 구전의도에 미치는 영향: 중국 관광객의 과시적 자기표현과 자아이미지 일치성의 조절효과를 중심으로 문화기술의 융합, 2023, v.9 no.4, 283-290
  KCI dColl.
• 미디어⋅광고 데이터 신뢰성 제고를 위한 국내 전담기관 설립 추진에 관한 연구: 이해관계자 심층면접 및 AHP와 IPA를 활용한 설문조사를 중심으로 미디어 경제와 문화, 2022, v.20 no.2, 121-159
  KCI dColl.
• 술방은 주류광고의 새로운 정착지인가? 술방 시청동기와 진정성 인식이 주류제품 광고효과에 미치는 영향에 관한 연구 미디어 경제와 문화, 2022, v.20 no.2, 43-91
  KCI dColl.
• 4차 산업혁명 시대 - 기금조성용 옥외광고의 지속가능한 성장전략에 관한 연구: 디지털 전환 및 세로형 크리에이티브 도입을 중심으로 OOH광고학연구, 2021, v.18 no.4, 59-83
  KCI dColl.
• Brand Activism in the Age of Transmedia: Lessons Learned from Business Practices The International Journal of Advanced Culture Technology, 2021, v.9 no.1, 64-69
  KCI dColl.
• The Transformation of the Advertising Industry in the ‘Un-tact’ Digital Technology Era The International Journal of Internet, Broadcasting and Communication, 2021, v.13 no.2, 267-275
  KCI dColl.
• The intervention effect of a nursing-media studies convergence problem-based learning (PBL) program to improve nurses' public image: Changed perceptions of program participants and students attended a PBL presentation Journal of Korean Academic Society of Nursing Education, 2021, v.27 no.1, 59-67
  Scopus KCI dColl.
• 밀키트 선택속성이 소비자 만족, 구매의도 및 추천의도에 미치는 영향 광고PR실학연구, 2021, v.14 no.3, 124-154
  KCI dColl.
• 왜 그들은 ‘술방’을 보는가?: 소셜미디어 음주 일인방송 시청동기와 콘텐츠 태도에 대한 탐색적 연구 사회과학연구, 2021, v.60 no.2, 407-454
  KCI dColl.
• 인공지능 의료 챗봇 상담의 서비스 가치가 이용의도에 미치는 영향: 산부인과 챗봇 상담 이용목적에 따른 차이를 중심으로 의료경영학연구, 2021, v.15 no.3, 41-59
  KCI dColl.
• A Study on the Advertising Strategy Using 'Shin Hallyu' Cultural Content for Marketing Korean Small and Medium-Sized Enterprise Products Targeting Chinese Consumers The International Journal of Advanced Smart Convergence, 2020, v.9 no.3, 105-117
  KCI dColl.
• A Study on the Future Direction of the Digital Signage Industry in Korea: A Big Data Network Analysis from 2008 to 2019 The International Journal of Advanced Culture Technology, 2020, v.8 no.1, 120-127
  KCI dColl.
• Exploring the power of multimodal features for predicting the popularity of social media image in a tourist destination Multimodal Technologies and Interaction, 2020, v.4 no.3, 1-23
  Scopus dColl.
• K팝 팬십이 서울시 광고태도와 방문의도에 미치는 영향: 중국 방탄소년단 팬의 광고 이미지 일치성 인식을 중심으로 영상문화콘텐츠연구, 2020, no.21, 379-420
  KCI dColl.
• PalmitoAR: The Last Battle of the US Civil War Reenacted Using Augmented Reality ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION, 2020, v.9 no.2, 75
  SCIE Scopus dColl.
• The Effectiveness of Jeju Island Mixed Reality Tourism Application: Focusing on the Moderating Role of Users' K-Culture Involvement The International Journal of Advanced Culture Technology, 2020, v.8 no.2, 116-128
  KCI dColl.
• VR 360 공간문화콘텐츠를 활용한 관광지 마케팅 효과: 콘텐츠 포맷 및 소재, 시청자 신기성 추구 욕구와 시청만족도를 중심으로 사회과학연구, 2020, v.59 no.1, 731-761
  KCI dColl.
• 공간문화콘텐츠 창제작 프로젝트 기반 수업 :신촌 도시재생 커뮤니케이션 캠페인 PBL 효과분석을 중심으로 문화기술의 융합, 2020, v.6 no.2, 207-215
  KCI dColl.
• 국내 디지털 사이니지 광고PR 산업의 성장 전략 연구 광고PR 전문가 대상의 FGI, MDS 및 IPA 매트릭스 분석을 중심으로 홍보학연구, 2020, v.24 no.5, 1-29
  KCI dColl.
• 국내 스마트사이니지 기업의 해외 전략시장 진출을 위한 정부 지원정책 방향 도출에 관한 연구 : 중국, 태국, 베트남 진출전략을 중심으로 OOH광고학연구, 2020, v.17 no.4, 51-76
  KCI dColl.
• AR 가상피팅 디지털사이니지가 쇼퍼에게 미치는 영향: 여성복 패션 매장에서 VMD 연출 기법과 제품 유형에 따른 광고 효과를 중심으로 한국광고홍보학보, 2019, v.21 no.4, 135-167
  KCI dColl.
• Building an understanding of major advertising strategies for location-based digital signage: A study of Korean marketing practitioners'practice Test Engineering and Management, 2019, v.81 no.11-12, 2522-2533
  Scopus dColl.
• The Season to Help: The Effect of Seasonal Mood and Gain Versus Loss Advertising Message Framing on Intention to Help Charity The International Journal of Advanced Smart Convergence, 2019, v.8 no.3, 102-114
  KCI dColl.
• 공간문화콘텐츠 비즈니스의 핵심 성공조건에 관한 연구 : ID3 알고리즘 기반의 귀납적 추론을 활용한 비즈니스 사례분석을 중심으로 미디어 경제와 문화, 2019, v.17 no.2, 81-116
  KCI dColl.
• 국내 청년 스타트업 육성을 위한 대학의 광고PR교육 어떻게 할 것인가? : 산ᐨ관ᐨ학 스타트업 전문가를 대상으로한 AHP분석과 심층면접을 통한 광고PR 대학교과과정 개발에 관한 연구 광고PR실학연구, 2019, v.12 no.2, 59-85
  KCI dColl.
• 이미지 기반 소셜 미디어에서브랜디드 콘텐츠의 전략적 모호성광고 효과에 관한 연구: 해시태그 유무에 따른 효과, 개념 유창성의 매개효과, 제품 유형 및 포스팅 주체에 따른 조절효과를 중심으로 광고연구, 2019, no.120, 5-48
  KCI dColl.
• 디지털 사이니지 미디어 크리에이티브: 매체 유형화와 광고 크리에이티브 전략 광고학연구, 2018, v.29 no.6, 81~108
  KCI dColl.
• 안면 인식 디지털 사이니지의광고 매체로서 활용을 위한 제도적 고찰 및향후 정책 과제 제안소비자 개인정보 보호와 산업 진흥 방안을 중심으로 한국광고홍보학보, 2018, v.20 no.4, 180~230
  KCI dColl.
• Designing Health Games for Anti-Smoking Advertising Targeting College Students: The Impact of Message Types and Voice-Over INTERNATIONAL JOURNAL OF CONTENTS, 2017, v.13 no.3, 17~24
  KCI dColl.
• 광고 콘텐츠의 창의성이 인지종결 지연욕구와 광고태도에 미치는 영향 - 비유창성의 매개효과를 중심으로 한국콘텐츠학회 논문지, 2017, v.17 no.12, 339~356
  KCI dColl.
• 디지털 미디어 환경에서 옥외 광고의 새로운 정의와 범위에 대한 연구: 광고학과 법학적 관점의 종합 광고연구, 2017, v.1 no.112, 199~237
  KCI dColl.
• Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games Journal of Marketing Communications, 2016 , 1-18
  Scopus dColl.
• Sadvertising in Thailand: A study on the characteristics and values shown in sad viral video ads 글로벌문화콘텐츠, 2016, no.25, 99
  KCI dColl.
• 도로변 디지털 빌보드 매체의 국내도입에 대한 탐색적 연구광고 전문가들의 관점을 중심으로 한국광고홍보학보, 2016, v.18 no.4, 284~322
  KCI dColl.
• 한국 디지털 사이니지 연구의 어제와 오늘: 연구 추세와 미래 연구 제안 한국콘텐츠학회 논문지, 2016, v.16 no.10, 745~757
  KCI dColl.
• Effects of violent television programmes on advertising effectiveness among young children Findings from a field experiment of kindergarten samples in South Korea INTERNATIONAL JOURNAL OF ADVERTISING, 2014, v.33 no.3, 557-578
  SSCI Scopus dColl.
• Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2014, v.42 no.5, 528-544
  SSCI Scopus dColl.
• Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store PRESENCE-TELEOPERATORS AND VIRTUAL ENVIRONMENTS, 2014, v.23 no.1, 18-32
  SCIE Scopus dColl.
• [학술지논문] Emoji advertising in social media and its effects The International Journal of Advanced Smart Convergence, 2024, v.13 no.1 , 129-139
  KCI
• [학술지논문] Flower of Capitalism: South Korean Advertising at a Crossroads By Olga Fedorenko / book review JOURNAL OF ASIAN STUDIES, 2024, v.1 no.4 , 1-4
  AHCI
• [학술지논문] 모바일 광고 기술을 통한 전통시장 마케팅 : 수원 시구매탄 시장 사례를 중심으로 OOH광고학연구, 2024, v.21 no.1 , 31-51
  KCI
• [학술지논문] Influencer Attachment and Consumer Response to Product Links in Native Video Ads The International Journal of Advanced Smart Convergence, 2024, v.13 no.1 , 140-151
  KCI
• [학술지논문] Revolutionizing Elderly Care The International Journal of Advanced Smart Convergence, 2024, v.13 no.1 , 122-128
  KCI
• [학술지논문] Assessing the Authenticity and Verification of OTT Media-Advertising Data : Insights from Expert Interviews 방송통신연구, 2024, v.1 no.125 , 43-73
  KCI
• [학술지논문] Augmented reality and nonprofit marketing during the COVID-19 pandemic: AR factors that influence community participation and willingness to contribute to causes NONPROFIT MANAGEMENT & LEADERSHIP, 2023, v.34 no.1 , 81-106
  SSCI
• [학술지논문] OTT 미디어-광고 데이터 인/검증 The International Journal of Advanced Smart Convergence, 2023, v.12 no.1 , 140-148
  KCI
• [학술지논문] 여성 기업가 정신 제고를 위한 PBL 학습 Journal of Entrepreneurship, Management and Innovation, 2023, v.19 no.3 , 229-260
  Scopus
• [학술지논문] 광고사기에 대한 정책방향 The International Journal of Advanced Culture Technology, 2023, v.11 no.1 , 306-311
  KCI
• [학술지논문] 이미지 분석을 통한 관광 마케팅 JOURNAL OF VACATION MARKETING, 2023, v.1 no.1 , 1-1
  SSCI
• [학술지논문] 생성형 인공지능 마케팅 The International Journal of Advanced Smart Convergence, 2023, v.12 no.3 , 175-185
  KCI
• [학술지논문] 신문광고윤리강령 The International Journal of Internet, Broadcasting and Communication, 2023, v.15 no.3 , 135-148
  KCI
• [학술지논문] 증강현실 핵심요인 연구 SN Computer Science, 2023, v.4 no.5 , 0-0
  Scopus
• [학술지논문] What Should Be Done for the Innovative Growth of the Advertising Industry? : Ad Industry Policy Recommendations through Topic Modeling for Innovative Growth 미디어 경제와 문화, 2023, v.21 no.3 , 7-49
  KCI
• [학술지논문] plastic surgery ads 의료경영학연구, 2023, v.17 no.1 , 1-13
  KCI
• [학술지논문] A Study on the Effect of the Image of Korean Educational Tourism on Online Word-of-mouth Intention : Focusing on the Moderation Effect of Chinese Tourists' Conspicuous Self-presentation and Self-Image Consistency 문화기술의 융합, 2023, v.9 no.4 , 283-290
  KCI
• [학술지논문] Digital Outdoor Advertising Tecoration for the Metaverse Smart City The International Journal of Advanced Culture Technology, 2022, v.10 no.1 , 196-203
  KCI
• [학술지논문] 메타버스 미디어 공간으로서 스마트시티 그리고 디지털 사이니지 테코레이션 방송과 미디어 , 2022, v.24 no.4 , 79-90
  KCI
• [학술지논문] A Study to Develop the Establishment of a Domestic Specialized Institution to Enhance the Reliability of Media-Advertising Data: Using In-depth Stakeholder Interviews and Surveys Utilizing AHP and IPA 미디어 경제와 문화, 2022, v.20 no.2 , 121-159
  KCI
• [학술지논문] Factors Influencing the Adoption of Smart Hospital Healthcare Services: An Online Survey of Chinese Consumers 의료경영학연구, 2022, v.16 no.1 , 49-61
  KCI
• [학술지논문] sulbang media 미디어 경제와 문화, 2022, v.20 no.2 , 43-91
  KCI
• [학술지논문] outdoor billboard OOH광고학연구, 2021, v.18 no.4 , 59-83
  KCI
• [학술지논문] 브랜드 액티비즘 The International Journal of Advanced Culture Technology, 2021, v.9 no.1 , 64-69
  KCI
• [학술지논문] 광고 대행사의 진화 The International Journal of Internet, Broadcasting and Communication, 2021, v.13 no.2 , 267-275
  KCI
• [학술지논문] The intervention effect of a nursing-media studies convergence problem-based learning (PBL) program to improve nurses' public image: Changed perceptions of program participants and students attended a PBL presentation 한국간호교육학회지, 2021, v.27 no.1 , 59-67
  Scopus
• [학술지논문] “Tecoration” Using Digital Outdoor Advertising: A Case Study of the Three Leading Global Smart Cities Review of International Geographical Education Online, 2021, v.11 no.8 , 1-13
  Scopus
• [학술지논문] 드라마 PPL을 통한 장소성 형성에 대한 연구 : 뉴스기사 내용분석을 중심으로 Entertainment Review, 2021, v.6 no.1 , 61-74
  KCI
• [학술지논문] 밀키트 선택속성이 소비자 만족, 구매의도 및 추천의도에 미치는 영향 광고PR실학연구, 2021, v.14 no.3 , 124-154
  KCI
• [학술지논문] Why do People Watch ‘Sulbang’?: An Exploratory Study of Social Media Sulbang Watching Motivation and Content Attitude 사회과학연구, 2021, v.60 no.2 , 407-454
  KCI
• [학술지논문] 인공지능 의료 챗봇 상담의 서비스 가치가 이용의도에 미치는 영향: 산부인과 챗봇 상담 이용목적에 따른 차이를 중심으로 의료경영학연구, 2021, v.15 no.3 , 41-59
  KCI
• [학술지논문] 신한류 콘텐츠를 활용한 중국 소비자 대상 광고 전략 The International Journal of Advanced Smart Convergence, 2020, v.9 no.3 , 105-117
  KCI
• [학술지논문] 디지털사이니지 미래 발전 방향에 대한 연구 The International Journal of Advanced Culture Technology, 2020, v.8 no.1 , 120-127
  KCI
• [학술지논문] Exploring the power of multimodal features for predicting the popularity of social media image in a tourist destination Multimodal Technologies and Interaction, 2020, v.4 no.3 , 1-23
  Scopus
• [학술지논문] A Study on the Influence of Fanship on Advertising Attitude and Intention to Visit Seoul: Focusing on Chinese BTS Fan’s Self-Image Congruity 영상문화콘텐츠연구, 2020, v.1 no.21 , 379-420
  KCI
• [학술지논문] 증강현실 활용 가상 제주 관광 ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION, 2020, v.9 no.6 , 367-367
  SCIE
• [학술지논문] 말미토 증강현실 - 증강현실 활용 역사재현 ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION, 2020, v.9 no.2 , 75-75
  SCIE
• [학술지논문] Tourism Marketing using VR 360 Advertising: Focusing on Content Format and Type, Novelty-Seeking Tendency, and Viewing Satisfaction 사회과학연구, 2020, v.59 no.1 , 731-761
  KCI
• [학술지논문] Project Based Learning for University-Led Urban Regeneration: A Case Study on the Strategic Communication Campaign Class for the Sinchon Regeneration Project 문화기술의 융합, 2020, v.6 no.2 , 207-215
  KCI
• [학술지논문] A Study on the Future Growth Strategies for Digital Signage Advertising/PR in Korea MDS and IPA Matrix Analysis Approach 홍보학연구, 2020, v.24 no.5 , 1-29
  KCI
• [학술지논문] A study on the extraction of necessary government support policy to establish of a strategy for overseas expansion of Korean smart signage companies : Focusing on China, Thailand and Vietnam strategic countries OOH광고학연구, 2020, v.17 no.4 , 51-76
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• [학술지논문] The Effects of In-store Augmented Reality Virtual Fitting Digital Signage on Shoppers : Focusing on VMD Production Components and Types of Advertised Product 한국광고홍보학보, 2019, v.21 no.4 , 135-167
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• [학술지논문] Building an Understanding of Major Advertising Strategies for Location-Based Digital Signage: A Study of Korean Marketing Practitioners’ Practice Test Engineering and Management, 2019, v.81 no.19 , 2522-2533
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• [학술지논문] A Study on the Success Conditions of Location-basedCultural Contents Business 미디어 경제와 문화, 2019, v.17 no.2 , 81-116
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• [학술지논문] Research on the Development of the University’s Advertising/PR Curriculum for Sustainable Management of Youth Start-Ups 광고PR실학연구, 2019, v.12 no.2 , 59-85
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• [학술지논문] Visual Image-based Social Media 광고연구, 2019, v.0 no.120 , 5-48
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• [학술지논문] 디지털 사이니지 미디어 크리에이티브: 매체 유형화와 광고 크리에이티브 전략 광고학연구, 2018, v.29 no.6 , 81-108
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• [학술지논문] Systematization and Proposal of Future Policy Tasks for the Proper Use of Facial Recognition Digital Signage Focused on Consumer Privacy and Industry Promotion 한국광고홍보학보, 2018, v.20 no.4 , 180-230
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• [학술지논문] The Effect of Advertising Content Creativity on Desire to Postpone Cognitive Closure and Ad Attitude - Focusing on the Mediating Effect of Disfluency 한국콘텐츠학회 논문지, 2017, v.17 no.12 , 339-356
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• [학술지논문] Sadvertising in Thailand: A study on the characteristics and values shown in sad viral video ads 글로벌문화콘텐츠, 2016, v.1 no.25 , 99-120
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• [학술지논문] Research on the Application of Roadside Digital Billboard Media in South Korea Focused on the Perspective of the Advertising Experts 한국광고홍보학보, 2016, v.18 no.4 , 284-322
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• [학술지논문] The State and Trend of Digital Signage Research in Korea 한국콘텐츠학회 논문지, 2016, v.16 no.10 , 745-757
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• [학술지논문] An Exploratory Study of Successful Advertising Internships: A Survey Based on Paired Data of Interns and Employers Journal of Advertising Education, 2015, v.19 no.1 , 5-16
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• [학술지논문] Effects of violent television programmes on advertising effectiveness among young children Findings from a field experiment of kindergarten samples in South Korea INTERNATIONAL JOURNAL OF ADVERTISING, 2014, v.33 no.3 , 557-578
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• [학술지논문] Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2014, v.42 no.5 , 528-544
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• [학술지논문] Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store PRESENCE-TELEOPERATORS AND VIRTUAL ENVIRONMENTS, 2014, v.23 no.1 , 18-32
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• [학술지논문] Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, 2011, v.14 no.7-8 , 439-446
  SCI
• [학술지논문] In-Store Video Advertising Effectiveness Three New Studies Provide In-Market Field Data JOURNAL OF ADVERTISING RESEARCH, 2010, v.50 no.4 , 386-402
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• [저역서] ai ethics and advertising 학지사, 2023, 384
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• [저역서] Brand Story that Works: Creating Branded Stories in the Era of Social Content Amelia Bella Publishing, 2020, 305
• [저역서] Branded Stories for Content Marketing 퍼플[교보문고], 2020, 216
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• [저역서] advertising and PR 서울경제경영, 2019, 246
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• [학술발표] Civil War Battlefield Experience: Historical event simulation using Augmented Reality Technology 2019 IEEE International Conference on Artificial Intelligence and Virtual Reality (AIVR), 미국, San Diego, 2019-12-11 2019 IEEE International Conference on Artificial Intelligence and Virtual Reality (AIVR), 2019, 294-297

Academic Background

Work Experience